Sport and peacemaking have evolved. It is no longer the case that the Olympic Games and war games exist in isolation from each other. Increasingly, policymakers, peacekeepers, athletes, development workers, presidents of nations and others combine forces in an "integrated" approach towards peace. This approach is located not only within the broader, historically evolved Olympic Movement but also in relation to a newly emerged social movement which promotes development and peace through sport. This book critically examines the ways in which this development is being played out at global, national and local levels, particularly in relation to the Olympic Movement and initiatives such as the biennial Olympic Truce Resolution. The volume constitutes a unique scholarly attempt to provide an in-depth comparative analysis of the sport of peacemaking in the context of the Olympic Movement. Through international comparison and empirically grounded case studies, the book provides an important new departure in the study of the social impact of the Olympic Movement and related peacemaking efforts. It discusses these issues from a range of academic disciplines, including history, sociology, political science, economics, geography, philosophy and international relations. This book was previously published as a special issue of Sport in Society.

Sport and peacemaking have evolved. It is no longer the case that the Olympic Games and war games exist in isolation from each other. Increasingly, policymakers, peacekeepers, athletes, development workers, presidents of nations and others combine forces in an "integrated" approach towards peace. This approach is located not only within the broader, historically evolved Olympic Movement but also in relation to a newly emerged social movement which promotes development and peace through sport. This book critically examines the ways in which this development is being played out at global, national and local levels, particularly in relation to the Olympic Movement and initiatives such as the biennial Olympic Truce Resolution. The volume constitutes a unique scholarly attempt to provide an in-depth comparative analysis of the sport of peacemaking in the context of the Olympic Movement. Through international comparison and empirically grounded case studies, the book provides an important new departure in the study of the social impact of the Olympic Movement and related peacemaking efforts. It discusses these issues from a range of academic disciplines, including history, sociology, political science, economics, geography, philosophy and international relations. This book was previously published as a special issue of Sport in Society.

In the second half of the twentieth century, the Olympics played an important role in the politics of the Cold War and was part of the conflicts between the Capitalist Block, the Socialist Block and Third World countries. The Games of the New Emerging Forces (GANEFO) is one of the best examples of the politicization of sport and the Olympics in the Cold War era. From the 1980s onward, the Olympics has facilitated communication and cooperation between nations in the post–Cold War era and contributed to the formation of a new world order. In August 2016, the Games of the XXXI Olympiad were held in Rio de Janeiro, making Brazil the first South American country to host the Summer Olympics. This was widely regarded as a new landmark event in the history of the modern Olympic movement. From the GANEFO to Rio, the Olympic Games have witnessed the shifting balance in international politics and world economy. This book aims at understanding the transformation of the Olympics over the past decades and tries to explain how the Olympic movement played its part in world politics, the world economy and international relations against the background of the rise of developing countries. The chapters in this book were published as a special issue in The International Journal of the History of Sport.

These Curriculum Guides are instructional guides for teachers of elementary, junior, and high school students. This volume is designed to inform students about the Olympic Games and its traditions, ideals, and events. It is a value-based educational program highlighting the history and philosophy of the Olympic Movement. The lessons have been carefully designed to appeal to students of all grade levels and subject areas. Each unit of the book is divided into several easy-to-use parts that are designed to facilitate learning and quick access of information.

Sports have historically been part of a broader quest of regimes for prestige on the world stage, but also to project hegemony and power in an anarchic international system. While such historical trends of politicization of sports continue—witness the nationalism on display at each Olympic Games—today sports are equally seen as a strategic key for advancing human rights, building peace, strengthening social cohesion, and fostering development. International sports reside between a “realist” world of power and profit while simultaneously becoming an instrument of liberal internationalism that sees the advancement of individual values of rights, gender equality, and empowerment of often marginalized groups such as indigenous peoples, traumatized war victims, and those with disabilities. Sports in International Politics explores the complex linkages among power politics in the international arena, the profit-seeking, often elitist and at-times corrupt world of professional international sports, and the promise for harnessing sports to promote human rights, inclusive development, and sustainable peace in a violent world. Timothy D. Sisk shows that sport’s direct relationship to peace is found in sport- and play-related contributions to humanitarian action, expanding the right to access sport and the rights of athletes of all ages and abilities, and in the well-designed employment of sports in youth-based development and peacebuilding programs and projects. Sport’s contribution to peace is found from the bottom up through sport’s contribution to positive youth development, empathy, and fairness, and through engendering trust and social cohesion at community and national levels.

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.