Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.

Have you ever contemplated the best way to explain the APR to a customer? Have you ever wished for a faster way to figure the number of months of escrows to collect? If you answered "YES!," The Loan Officer Guide has the answers to these questions and many more! Fredrick Williams presents a proven, practical system to help increase your understanding, efficiency, and productivity in the mortgage industry. Filled with specific instructions in an easy-to-read format, The Loan Officer Guide will help you understand and effectively complete each step of the mortgage loan process while maintaining compliance with federal regulations. You'll learn how to: *pre-qualify the borrower *take a complete loan application *read, analyze, and understand credit reports *collect and analyze the appropriate, supporting documentation *submit a loan that can be easily processed, underwritten, and closed. The Loan Officer Guide is the toolbox that allows the loan officer to improve productivity and efficiency, thus increasing profits. The book layout and the steps contained within each chapter correlate to the actual flow of a loan file from pre-qualification to closing. The author's intent is to offer a guide that is the essential resource within the mortgage industry for mortgage brokers, loan officers, and loan processors.

The Loan Officer's Practical Guide to Selling and Marketing Mortgage Services - Developing a Loan Officer Marketing Plan You know how to make a mortgage loan, but how do you go to originate one? This product teaches you how to understand the needs of your customer or referral source - and then solve them. For each situation, there are materials and tools for addressing solutions. The reader learns the basic job of a loan officer from the sales perspective. Understand how to source loans from: Real Estate Agents Home Builders Property Managers Financial Planners Investment Advisers Accountants Attorneys Understanding the primary sources for business, the new originator is initiated into the process of identifying a territory and the markets within that territory. A workbook assists in the planning of strategy. Tools, letters, presentations, flyers, and other resources are provided to help work these sources. Other marketing tools include Open House Spreadsheets in Excel, Rate sheets, Application Kits, Forms for Complete Applications, Marketing and Promotional Materials, Product Discussion Sheet, Customize-able Marketing Letters to Realtors, Builders, Accountants and Financial Advisers. Similar, but less robust, products are sold for nearly 5 times the cost. All of our products are designed to give the highest possible value.

Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out

If you are a Mortgage Branch Manager or a Trainer of loan officers and wish to train your loan officers based upon the material within The Loan Officer's Handbook for Success then this Trainer's Guide is just what you need. This Trainer's Guide was designed to be as a companion and guide in preparing for your training sessions for your loan officers. It contains 111 pages with 28 chapters (matching The Loan Officer's Handbook for Success) that shows you how to prepare your trainings for each chapter - based upon what is presented within The Loan Officer's Handbook for Success training manual. To make this Trainer's Guide as meaningful and useful as possible for you, in preparing for your trainings, each chapter has a summary page with the following: Purpose: This itemizes the purposes and objectives of that chapter. Focus of this Chapter: This area expounds on the purposes of that chapter and highlights the main ideas and topics presented in that chapter within the main book. Suggestions are also sometimes included here on how to present that information and what your loan officers should have learned after they have read that chapter, of the main book, for your training on that chapter. Documents Needed for Training: This lists those documents to prepare and bring to the trainings (if any). If any of those documents are available within the main book, I will also state where those documents can be found in the main book. Suggested Terms and Concepts to Emphasize: This itemizes some of the topics that should be covered during your training on that chapter. I included this because we all can get sidetracked sometimes by questions and/or stories we may be telling during the training. This is here so you can quickly tell, at a glance, if you are staying on track and/or have covered all the main points you wish to discuss on that chapter - before moving on. Also, once you have completed your training on each section within this guide, you have the option of testing your loan officers on the material you covered within that section. Exams on each section are located at the back of this Trainer's Guide and each exam has an accompanying answer sheet. You decide whether you wish to have your loan officers complete these exams on paper or to ask them individually or as a group for the answers to those questions. Of course, availability of time and content of that section will usually determine which way to go here. Also, having someone personally train your loan officers ensures that the materials, within the main book, has been fully read, understood, and that they understand how, why, and when to apply the materials and lending tools presented. Why spend all of your valuable time on preparing for your trainings when this Trainer's Guide has done it all for you? Get your copy of the Trainer's Guide Today and begin training your loan officers in no time!

If you are a mortgage branch manager or a trainer of loan officers and wish to train your loan officers based upon the material within The Loan Officer's Handbook for Success then this Trainer's Guide is just what you need. This Trainer's Guide was designed to be as a companion and guide in preparing for your training sessions to your Loan Officers. It contains 112 pages with 28 chapters (matching The Loan Officer's Handbook for Success) that show you how to prepare your trainings for each chapter - based upon what is presented within The Loan Officer's Handbook for Success training manual. To make this Trainer's Guide as meaningful and useful as possible for you, in preparing for your trainings, each chapter has a summary page with the following: I. Purpose: This itemizes the purposes and objectives of that chapter. II. Focus of This Chapter: In written form, this area expounds on the purposes of that chapter and highlights the main ideas and topics presented in that chapter within the main book. Suggestions are also sometimes included here on how to present the information and what your Loan Officers should have learned following them reading the main book and your training on that chapter. III. Documents Needed For Training: This lists those documents to prepare and bring to the trainings (if any). If any of those documents are available within the main book, I will also state where those documents can be found in the main book. IV. Suggested Terms and Concepts to Emphasize: This itemizes some of the topics that should be covered during your training on that chapter. I included this because we all can get sidetracked sometimes by questions and/or stories we may be telling during the training. This is here so you can quickly tell at a glance if you are staying on track and/or have covered all the main points you wish to discuss on that chapter - before moving on. Also, once you have completed your training on each section within this guide, you have the option of testing your loan officers on the material you covered in that section. Exams on each section are located at the back of this Trainer's Guide and each exam has an accompanying answer sheet. You decide whether you wish to have your Loan Officers complete these exams on paper or to ask them individually or as a group for the answers to those questions. Of course, availability of time and content of that section will usually determine which way to go here. Also, having someone personally train your loan officers ensures that the material in the main book is fully read, understood, and that they understand how, why, and when to apply the material and lending tools discussed. Why spend all of your valuable time on preparing for your trainings when this Trainer's Guide has done it all for you? Get your copy of the Trainer's Guide Today and begin training your loan officers in no time!