Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.

***Includes Practice Test Questions*** Loan Officer Exam Secrets helps you ace the Loan Officer Exam, without weeks and months of endless studying. Our comprehensive Loan Officer Exam Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. Loan Officer Exam Secrets includes: The 5 Secret Keys to Loan Officer Test Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; Comprehensive sections including: Loan Disclosures, Good Faith Estimates, Predatory Lending, Equal Credit Opportunity Act, Fair Housing Act, Patriot Act, Broker Disclosure Form, Privacy Protection Policy Notice, Mortgage Lending Act, Features of Purchase Loans, Refinance Loans, 30 and 15-year Fixed Rate Loans, Second Mortgages, Home Equity Lines of Credit, Balloon and Adjustable Rate Mortgages, Nine Conforming Loan Approval Documents, Reverse Mortgage, Bridge and End Loans, Bi-weekly and Blanket Mortgages, Points, Interest Rates, Equity, Table Funding, Qualifying the Borrower, Credit Scores, Ratio Analysis and Housing Ratios, Collateral, Underwriters, Fannie Mae Risk Factors, Five Types of Verification, Foreclosures and Tax Liens, Three Types of Bankruptcy, Payment Shock, Compensating Factors, The 10-Month Rule, and much more...

Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out

The key to a new, successful, and highly profitable career in the mortgage sales industry is at your fingertips! In his tell-all guide to achieving your goals as a mortgage loan officer, Michael D. Zuren, PhD, outlines the steps all accomplished officers in the business have used to create a top-notch business and reach their career and financial goals. He covers the basics, such as understanding the industry and how mortgages work, knowing how to get hired (and which employers to seek out), and creating a framework for an amazing career. He also covers more advanced tips, tricks, and techniques-from creating and sustaining an effective marketing campaign to knowing how to build rapport and excellent customer service, which are critical to business success. Perfect for both brand-new agents and seasoned veterans, Mortgage Loan Officer Success Guide gives you everything you need to make your dream job a reality!

High Trust Selling will empower you with the tools necessary to become a great leader in selling and compel you to maximize your potential in life. This book can take you to the next level.

Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year, never able to delegate or let go of the everyday minutiae? Or are you new to the Mortgage industry looking to reach new heights and obtain success in your professional life? This book is a game changer for mortgage professionals everywhere. In Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different, but interwoven stories. Based on real events and the teachings of mentor and author, Scott Hudspeth, you'll follow these characters through the steps for success. With each chapter's 'Final Thoughts' you'll gain the knowledge and action items needed to take you from a Mortgage Loan Officer to a Millionaire Loan Officer.

Get Off the 'Sales Rollercoaster'! How? By getting MORE closings while doing ONLY the things you LOVE to do.When you do only what you love to do, you take the limiters off your business growth. The only time you limit your growth is when you avoid doing things you don't like to do - even if it's to make money! When you figure out how to do only those things that you love and that make money in your mortgage loan business, more money means doing more of what you love to do. And that means you have no limitation on your income so you get off the 'feast or famine' rollercoaster. What you will learn in this book is road-tested and proven to get results. Even more, the teachings are delivered through real-life stories. You'll learn what it can mean to "pick a pretty one", what an African parrot knew about taking risks, how a racing legend's strategy can work for your business, and much more. The first part of this book is about getting your team built and set up for who is doing what, meaning the activity they're going to be doing vs. the activity you're going to be doing. The second part of this book gets specific about the activities that top loan officers and branch managers do each day of the week to bring more loans in the door with zero cold calling. You'll get scripts, insider tips and how to orient your mindset to grow your business - while getting off the sales rollercoaster and enjoying more freedom.