Advance praise for THE NONPROFIT GUIDE TO THE INTERNET. "The Nonprofit Guide to the Internet tackles such a timely topic. And it's written by someone with so much expertise in the field."— S. Sherburne Laughlin, Support Center of Washington. "Thanks to Robbin Zeff, nonprofits will have an easier time getting on the information superhighway. Keep The Nonprofit Guide to the Internet right next to your computer."— Sheree Parris Nudd, Founder, NonProfit ForumTM. "Indispensable! Robbin Zeff leads us out of cyber-darkness, showing nonprofit organizations how to immediately put the Internet to work at little or no cost."— Andrew Goldman, Circus Ethiopia—USA "A pioneering achievement . . . This comprehensive book belongs in every nonprofit organization's library!" —James E. Callahan, Northern California Community Foundation, Inc. It's time for the nonprofit community to take advantage of the limitless resources of the Internet. This book enables your organization to access the specific resources, databases, and Web sites you need to stay competitive. This indispensable tool explains the hows and whys of the Internet— everything from computer basics and Internet research to designing your own nonprofit Web site. You'll learn how to find grant information, fundraise, and expand your outreach electronically. You'll also find out about your legal rights on the information superhighway. Join the nonprofit online community with this smart and savvy handbook. The Nonprofit Guide to the Internet: Surveys the hardware and software you need to get online. Explores cyberfundraising with examples from online campaigns. Devotes an entire chapter to cyberspace law for nonprofits. Illustrates nonprofit uses of the Web with case studies, charts, and screen shots. Contains a multimedia bibliography, a glossary of terms, and a directory of nonprofit-related Web sites and addresses.

The nonprofit community has embraced new technology with enthusiasm and vigour for three key reasons: increased Internet usage by nonprofits, growth in the total online audience, and advances in technology.

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Invaluable guidance on the most important legal issues facing nonprofits today Internet communication is the lifeblood of countless nonprofit organizations, yet there exists no specific law to provide for its regulation. Without solid legal guidance, nonprofits risk not only missing out on the unlimited opportunities that the Internet has to offer, but also jeopardizing their tax-exempt status. The Nonprofits' Guide to Internet Communications Law analyzes and explains the laws applicable to Internet communications by nonprofit organizations. Nonprofit law expert Bruce Hopkins writes that with Congress and government agencies reluctant to create new law, it will ultimately be up to the courts to determine the future of Internet law affecting nonprofit organizations. Extrapolating from the underlying principles of existing law, Hopkins addresses the legal ramifications of Internet business activities, charitable-giving administration, fundraising programs, lobbying, political campaign activities, and more. The Nonprofits' Guide to Internet Communications Law proves an unparalleled resource for this emerging field.

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.