Taking its place beside the instant classic bestseller The Whole Earth Catalog, this new, practical, comprehensive and profusely illustrated guide will prove invaluable to all consumers looking for a quick, efficient route to the very best information. Over 1,000 black-and-white illustrations.

A source book for American culture in the 1960s and 1970s: “suggested reading” from the Last Whole Earth Catalog, from Thoreau to James Baldwin. The Whole Earth Catalog was a cultural touchstone of the 1960s and 1970s. The iconic cover image of the Earth viewed from space made it one of the most recognizable books on bookstore shelves. Between 1968 and 1971, almost two million copies of its various editions were sold, and not just to commune-dwellers and hippies. Millions of mainstream readers turned to the Whole Earth Catalog for practical advice and intellectual stimulation, finding everything from a review of Buckminster Fuller to recommendations for juicers. This book offers selections from eighty texts from the nearly 1,000 items of “suggested reading” in the Last Whole Earth Catalog. After an introduction that provides background information on the catalog and its founder, Stewart Brand (interesting fact: Brand got his organizational skills from a stint in the Army), the book presents the texts arranged in nine sections that echo the sections of the Whole Earth Catalog itself. Enlightening juxtapositions abound. For example, “Understanding Whole Systems” maps the holistic terrain with writings by authors from Aldo Leopold to Herbert Simon; “Land Use” features selections from Thoreau's Walden and a report from the United Nations on new energy sources; “Craft” offers excerpts from The Book of Tea and The Illustrated Hassle-Free Make Your Own Clothes Book; “Community” includes Margaret Mead and James Baldwin's odd-couple collaboration, A Rap on Race. Together, these texts offer a sourcebook for the Whole Earth culture of the 1960s and 1970s in all its infinite variety.

Told by one of our greatest chroniclers of technology and society, the definitive biography of iconic serial visionary Stewart Brand, from the Merry Pranksters and the generation-defining Whole Earth Catalog to the marriage of environmental consciousness and hacker capitalism and the rise of a new planetary culture—the story behind so many other stories Stewart Brand has long been famous if you know who he is, but for many people outside the counterculture, early computing, or the environmental movement, he is perhaps best known for his famous mantra “Stay Hungry. Stay Foolish.” Steve Jobs’s endorsement of these words as his code to live by is fitting; Brand has played many roles, but one of the most important is as a model for how to live. The contradictions are striking: A blond-haired WASP with a modest family inheritance, Brand went to Exeter and Stanford and was an army veteran, but in California in the 1960s he became an artist and a photographer in the thick of the LSD revolution. While tripping on acid on the roof of his building, he envisioned how valuable it would be for humans to see a photograph of the planet they shared from space, an image that in the end landed on the cover of his Whole Earth Catalog, the defining publication of the counterculture. He married a Native American woman and was committed to protecting indigenous culture, which connected to a broader environmentalist mission that has been a through line of his life. At the same time, he has outraged purists because of his pragmatic embrace of useful technologies, including nuclear power, in the fight against climate change. The famous tagline promise of his catalog was “Access to Tools”; with rare exceptions he rejected politics for a focus on direct power. It was no wonder, then, that he was early to the promise of the computer revolution and helped define it for the wider world. Brand's life can be hard to fit onto one screen. John Markoff, also a great chronicler of tech culture, has done something extraordinary in unfolding the rich, twisting story of Brand’s life against its proper landscape. As Markoff makes marvelously clear, the streams of individualism, respect for science, environmentalism, and Eastern and indigenous thought that flow through Brand’s entire life form a powerful gestalt, a California state of mind that has a hegemonic power to this day. His way of thinking embraces a true planetary consciousness that may be the best hope we humans collectively have.

For those who eagerly awaited its periodic appearance, it was more than a publication: it was a way of life. The Whole Earth Catalog billed itself as "Access to Tools," and it grew from a Bay Area blip to a national phenomenon catering to hippies, do-it-yourselfers, and anyone interested in self-sufficiency independent of mainstream America. In recovering the history of the Catalog's unique brand of environmentalism, Andrew Kirk recounts how San Francisco's Stewart Brand and his counterculture cohorts in the Point Foundation promoted a philosophy of pragmatic environmentalism that celebrated technological achievement, human ingenuity, and sustainable living. By piecing together the social, cultural, material, environmental, and technological history of that philosophy's incarnation in the Catalog, Kirk reveals the driving forces behind it, tells the story of the appropriate technology movement it espoused, and assesses its fate. This book takes a fresh look at the many individuals and organizations who worked in the 1950s, 1960s, and 1970s to construct this philosophy of pragmatic environmentalism. At a time when many of these ideas were seen as heretical to a predominantly wilderness-based movement, Whole Earth became a critical forum for environmental alternatives and a model for how complicated ecological ideas could be presented in a hopeful and even humorous way. It also enabled later environmental advocates like Al Gore to explain our current "inconvenient truth," and the actions of Brand's Point Foundation demonstrated that the epistemology of Whole Earth could be put into action in meaningful ways that might foster an environmental optimism distinctly different from the jeremiads that became the stock in trade of American environmentalism. Kirk shows us that Whole Earth was more than a mere counterculture fad. In an era of political protest, it suggested that staying home and modifying your toilet or installing a solar collector could make a more significant contribution than taking to the streets to shout down establishment misdeeds. Given its visible legacy in the current views of Al Gore and others, the subtle environmental heresies of Whole Earth continue to resonate today, which makes Kirk's lucid and lively tale an extremely timely one as well.

His powerful new book looks set to be his most influential yet: Whole Earth Discipline is a hand grenade aimed at the very movement he helped to found.

&"[P]ractically everyone I know is nursing fantasies about escaping the life they're trapped in and creating one that makes more sense,&" writes the editor of Utne Reader in a recent issue. &"The people I most admire, though, are those who actually do it&—who break free and pursue a higher calling no matter how great the risk.&" New Pioneers is about one such group of people&—the hundreds of thousands of urban North Americans who over the past three decades have given up their city or suburban homes for a few acres of land in the countryside. Jeffrey Jacob's new pioneers are ordinary people who have tried to break away from the mainstream consumer culture and return to small-town and rural America. He traces the development of the movement and identifies seven different kinds of back-to-the-lander: the weekender, country romantic, purist, country entrepreneur, pensioner, micro-farmer, and apprentice. From over 1,300 survey responses, interviews, and in-depth case studies, at both the regional and national levels, of representative back-to-the-landers, Jacob analyzes their values, use of appropriate technology, family division of labor on their acreages, and predisposition toward environmental activism. Jacob finds that back-to-the-landers for the most part are not completely independent of the mainstream economy, and consequently, their lives do reflect the contradictions between the available conveniences of a high-technology culture and the movement's goals of self-reliant labor. He analyzes their ambivalent attitudes toward technology&—hoes and shovels versus mini-hydroelectric systems, wood stoves versus microwave ovens, and so on. After examining the experiences of the back-to-the-country people who live on the margins of a postindustrial society, Jacob creates a clearer appreciation of the preconditions necessary to translate the idea of sustainable living into concrete action on a society-wide scale. While New Pioneers describes an important social movement, it also shows how far a group of highly motivated individuals and families can go, by themselves, in breaking away from the prevailing consumer culture. The dilemmas, frustrations, adaptations, and triumphs of these neo-homesteaders offer valuable insights to anyone contemplating a move &"back to the land.&"