How did Reggie Jackson go from superstar to icon? Why did Joe DiMaggio's nickname change from "Deadpan Joe" to "Joltin' Joe"? How did Seinfeld affect public perception of George Steinbrenner? The New York Yankees' dominance on the baseball diamond has been lauded, analyzed and chronicled. Yet the team's broader impact on popular culture has been largely overlooked--until now. From Ruth's called shot to the Reggie! candy bar, this collection of new essays offers untold histories, new interpretations and fresh analyses of baseball's most successful franchise. Contributors explore the Yankee mystique in film, television, theater, music and advertising.

Bringing fresh perspectives to the team that has brought joy, triumph and even a miracle to New York City, this collection of new essays examines portrayals of the Mets in film, television, advertising and other media. Contributors cover little-known aspects of Mets history that even die-hard fans may not know. Topics include the popularity of Rheingold's advertising in the 1950s and 1960s, Bob Murphy's broadcasting career before joining the Mets' announcing team in 1962, Mr. Met's rivalry with the Phillie Phanatic, Dave Kingman's icon status, the pitching staff's unsung performance after the 1969 World Series victory, and Joan Payson's world-renowned art collection and philanthropy.

Traces the evolution of American popular culture over the past two centuries. In a lengthy chronology of landmark events, and ten chapters, each revolving around the lives of two individuals who are in some way emblematic of their times, this provides a window on the social, economic, and political history of US democracy from the antebellum period to the present.

This introductory text provides students with an extremely useful 'toolbox' of approaches for analyzing religion and popular culture.

This four-volume encyclopedia contains compelling and comprehensive information on African American popular culture that will be valuable to high school students and undergraduates, college instructors, researchers, and general readers. From the Apollo Theater to the Harlem Renaissance, from barber shop and beauty shop culture to African American holidays, family reunions, and festivals, and from the days of black baseball to the era of a black president, the culture of African Americans is truly unique and diverse. This diversity is the result of intricate customs forged in tightly woven communities—not only in the United States, but in many cases also stemming from the traditions of another continent. Encyclopedia of African American Popular Culture presents information in a traditional A–Z organization, capturing the essence of the customs of African Americans and presenting this rich cultural heritage through the lens of popular culture. Each entry includes historical and current information to provide a meaningful background for the topic and the perspective to appreciate its significance in a modern context. This encyclopedia is a valuable research tool that provides easy access to a wealth of information on the African American experience.

This is an innovative book that addresses the question of how consumers make decisions about what is good and what is bad in popular culture. An entertaining and informative guide to the range of aesthetic criteria that goes into judging mass culture's most celebrated texts and objects - from Batman to motor bikes, and pop stars to internet pornography Brings together a series of accessible and engaging essays written by connoisseurs of various areas of popular culture Tackles the core question of how consumers make decisions about what is good popular culture and what is bad popular culture Offers an entertaining and educative read for academic readers as well as purveyors of culture; moving beyond a 'greatest hits' list of popular culture to debate broader issues.

Photographs and essays help chronicle one hundred years of history for the New York Yankees professional baseball team, profiling key players, coaches, and moments in the team's history.