Philip Meyer's work in precision journalism established a new and ongoing trend-the use by reporters of social science research techniques to increase the depth and accuracy of major stories. In this fully updated, fourth edition of the classic Precision Journalism (known as The New Precision Journalism in its third edition), Meyer shows journalists and students of journalism how to use new technology to analyze data and provide more precise information in easier-to-understand forms. New to this edition are an overview of the use of theory and science in journalism; game theory applications; introductions to lurking variables and multiple and logistic regression; and developments in election surveys. Key topics retained and updated include elements of data analysis; the use of statistics, computers, surveys, and experiments; database applications; and the politics of precision journalism. This accessible book is an important resource for working journalists and an indispensable text for all journalism majors.

The reprint edition of a 1991 guide to "precision journalism," which uses social science research methods to increase the depth and accuracy of news stories. The method is in contrast to the more artful approach of "new journalism" writers like Tom Wolfe who use short-story techniques to illuminate nonfiction. Meyer (journalism, U. of North Carolina at Chapel Hill) covers the history of journalism in the scientific tradition; elements and techniques of data analysis; the use of statistics, computers, surveys, and field experiments; database applications; election surveys; and the politics of precision journalism. Annotation copyrighted by Book News, Inc., Portland, OR

The publication of ""Precision Journalism"" in 1973 established a new trend in journalism--the use by reporters of social science research techniques to increase the depth and accuracy of major stories. That book was updated in 1978 but has been out print for several years. The basic principles are the same in the 1990's, but the technology has changed dramatically. ""The New Precision Journalism"" shows journalists and students of journalism how to use the new technology to analyze data and provide more precise information in easier-to-understand form. It covers the history of journalism in the scientific tradition, various elements and techniques of data analysis, the use of statistics, computers, surveys, and field experiments, database applications, how to do an election survey, and the politics of precision journalism. This is an important resource for working journalists and an indispensable text for all journalism majors.

The reprint edition of a 1991 guide to "precision journalism," which uses social science research methods to increase the depth and accuracy of news stories. The method is in contrast to the more artful approach of "new journalism" writers like Tom Wolfe who use short-story techniques to illuminate nonfiction. Meyer (journalism, U. of North Carolina at Chapel Hill) covers the history of journalism in the scientific tradition; elements and techniques of data analysis; the use of statistics, computers, surveys, and field experiments; database applications; election surveys; and the politics of precision journalism. Annotation copyrighted by Book News, Inc., Portland, OR

In recent decades, turnout in US presidential elections has soared, education levels have hit historic highs, and the internet has made information more accessible than ever. Yet over that same period, Americans have grown less engaged with local politics and elections. Drawing on detailed analysis of fifteen years of reporting in over 200 local newspapers, along with election returns, surveys, and interviews with journalists, this study shows that the demise of local journalism has played a key role in the decline of civic engagement. As struggling newspapers have slashed staff, they have dramatically cut their coverage of mayors, city halls, school boards, county commissions, and virtually every aspect of local government. In turn, fewer Americans now know who their local elected officials are, and turnout in local elections has plummeted. To reverse this trend and preserve democratic accountability in our communities, the local news industry must be reinvigorated – and soon.

When Bechara Choucair was a young doctor, he learned an important lesson: treating a patient for hypothermia does little good if she has to spend the next night out in the freezing cold. As health commissioner of Chicago, he was determined to address the societal causes of disease and focus the city’s resources on its most vulnerable populations. That targeted approach has led to dramatic successes, such as lowering rates of smoking, teen pregnancy, breast cancer mortalities, and other serious ills. In Precision Community Health, Choucair shows how those successes can be replicated and expanded around the country. The key is to use advanced technologies to identify which populations are most at risk for specific health threats and avert crises before they begin. Big data makes precision community health possible. But in our increasingly complex world, we also need new strategies for developing effective coalitions, media campaigns, and policies. This book showcases four innovations that move public health departments away from simply dispensing medical care and toward supporting communities to achieve true well-being. The approach Choucair pioneered in Chicago requires broadening our thinking about what constitutes public health. It is not simply about access to a doctor, but access to decent housing, jobs, parks, food, and social support. It also means acknowledging that a one-size-fits-all strategy may exacerbate inequities. By focusing on those most in need, we create an agenda that is simultaneously more impactful and more achievable. The result is a wholesale change in the way public health is practiced and in the well-being of all our communities.