An account of Henry Ford and his invention of the Model-T, the machine that defined twentieth-century America.

Around Detroit, suburbanization was led by Henry Ford, who not only located a massive factory over the city's border in Dearborn, but also was the first industrialist to make the automobile a mass consumer item. So, suburbanization in the 1920s was spurred simultaneously by the migration of the automobile industry and the mobility of automobile users. A welfare capitalist, Ford was a leader on many fronts—he raised wages, increased leisure time, and transformed workers into consumers, and he was the most effective at making suburbs an intrinsic part of American life. The decade was dominated by this new political economy—also known as "Fordism"—linking mass production and consumption. The rise of Dearborn demonstrated that Fordism was connected to mass suburbanization as well. Ultimately, Dearborn proved to be a model that was repeated throughout the nation, as people of all classes relocated to suburbs, shifting away from central cities. Mass suburbanization was a national phenomenon. Yet the example of Detroit is an important baseline since the trend was more discernable there than elsewhere. Suburbanization, however, was never a simple matter of outlying communities growing in parallel with cities. Instead, resources were diverted from central cities as they were transferred to the suburbs. The example of the Detroit metropolis asks whether the mass suburbanization which originated there represented the "American dream," and if so, by whom and at what cost. This book will appeal to those interested in cities and suburbs, American studies, technology and society, political economy, working-class culture, welfare state systems, transportation, race relations, and business management.

In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This move was a rejection of the notion that better jobs were for white men only. In The Making of Black Detroit in the Age of Henry Ford

The saga of how Henry Ford and Ford Motor Co. changed our world. Reveals the details of Ford¿s achievements, from the success of the Tin Lizzie to the Model A and V-8, through the Thunderbird, Mustang, and Taurus. Innovators include: Thomas Edison, Alfred Sloan, the Wright Bros., Diego Rivera, and Charles Lindbergh. Discusses 3 factories: Highland Park, River Rouge, and Willow Run, where B-24 airplanes were mass-produced during WW2. Tells of Ford¿s expansion throughout the world, as well as the acquisitions of Volvo, Land Rover, Jaguar, and Mazda. Explores Ford¿s darker aspects, incl. its founder¿s anti-Semitism and wartime pacifism. Introduces us to: James Couzens, Lee Iocacco and William Clay Ford Jr. Photos.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

A compact, lively biography of Henry Ford, the brilliant businessman and icon of American modernity whose towering ego and anti-Semitism complicate his legacy.

Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.