WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

The one and only chameleon is world renowned for its ability to change its skin color rapidly (throughout movement of pigment cells) and for the outrageous length of its tongue (more than one and a half times its body length!). Relatives of agamids and iguanas, chameleons are insect-eating, tree climbing reptiles that have highly specialized needs. Written by a team of experienced herp experts, Chameleons intends to instruct keepers on how to best care for their chameleons and covers the four most commonly kept species: Jackson’s chameleon with its prized triceratops horns on its head, panther chameleon with its spectacular coloration, veiled chameleon with its unusual casque on its head, and the rather large Parson’s chameleon. The book subsequently is divided into four parts, each including an introduction and natural history, captive care, and reproduction of the species. Part I, Jackson’s Chameleon was written by Sean McKeown; Part II, Panther Chameleon by Gary Ferguson, James B. Murphy, Achille Raselimanana, and Jean-Baptiste Ramanamanjato; Part III, Veiled Chameleon and Part IV, Parson’s Chameleon by Kenneth Kalisch. References and index included.

Chameleons are fascinating creatures: they evoke a strong response in people, be it delight and wonder or fear. Chameleons of Southern Africa explores this interesting group of lizards and discusses their unusual and intriguing characteristics. The book presents an overview of all types of chameleons (of which there are up to 160 species), reproduction, behavior and their relationships to one another. There is a comprehensive identification guide to all southern African species – some 25 have been identified to date – together with distribution maps and colourful photographs of their many features and guises. For interested students, gardeners, naturalists and even just the curious, Chameleons of Southern Africa is an essential guide to these captivating lizards

Félix Ventura trades in an unusual commodity; he is a dealer in memories, clandestinely selling new pasts to people whose futures are secure and who lack only a good lineage to complete their lives. In this completely original murder mystery, where people are not who they seem and the briefest of connections leads to the forging of entirely new histories, a bookish albino, a beautiful woman, a mysterious foreigner, and a witty talking lizard come together to discover the truth of their lives. Set in Angola, Agualusa's tale darts from tormented past to dream-filled present with a lightness that belies the savage history of a country in which many have something to forget -- and to hide. A brilliant American debut by one of the most lauded writers in the Portuguese-speaking world, this is a beautifully written and always surprising tale of race, truth, and the transformative power of creativity.

They change color depending on their mood. They possess uniquely adapted hands and feet distinct from other tetrapods. They feature independently movable eyes. This comprehensive volume delves into these fascinating details and thorough research about one of the most charismatic families of reptilesÑChameleonidae. Written for professional herpetologists, scholars, researchers, and students, this book takes readers on a voyage across time to discover everything that is known about chameleon biology: anatomy, physiology, adaptations, ecology, behavior, biogeography, phylogeny, classification, and conservation. A description of the natural history of chameleons is given, along with the fossil record and typical characteristics of each genus. The state of chameleons in the modern world is also depicted, complete with new information on the most serious threats to these remarkable reptiles.

Vivid, up-close photographs and lively, informative text brilliantly capture the many moods and colors of chameleons as they hunt for food, search for a new home, brave dangerous strangers, and even make friends.