Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

India Business Checklists is directed toward professionals who are exploring the opportunity that the Indian economy can offer their business. It covers essential elements of doing business in India, from basic travel tips to various business and legal issues. Coverage includes health & safety, etiquette & expectations, market entry strategies, types of business entity, evaluating risk, choosing a location, distribution channels, HR issues, tax structures, the legal system, dealing with corruption and much more. Case studies from Coca Cola, Crocs, Audi, Vodafone, Amway & many others.

Read 3 sizzling, dark, paranormal romance novels. Passion can be lethal... Caressed by Moonlight Dorian Vlakhos is no ordinary aristocrat. He is a vampire king, who will do anything to save his clan from complete annihilation, before an ancient curse can claim his immortal life. Penniless and orphaned, Victoria Kingston has nothing to bring to a marriage, yet she must shackle an unsuspecting gentleman into marriage by the end of the month or forfeit her rights as guardian of her younger sister. With the help of her dearest friend, Victoria begins her hunt, and vows to stay far away from the dark, mysterious, Dorian Vlakhos. After meeting the beautifully innocent Miss Kingston, Dorian had to have her. He would do absolutely anything to make Victoria his. One sweet stolen kiss would bring them together while a force, more powerful than any vampire, would bind them for all eternity, but treachery, war, and death rule Dorian's dark world and Victoria would be fortunate to survive. Caressed by Night Dimitri Arsov, the last remaining pure vampire, was thought to be dead for the past four hundred years. Now, he is back and has a score to settle with the traitor that had tried to kill him centuries ago. But as he waits for his prey to blindly step into his carefully laid trap, his overwhelming hunger for blood is triggered when he saves a beautiful art historian. Kerstyn Ingmar's life was normal and straight up boring until the night she is rescued by the dangerously sexy, powerfully mesmerizing, Dimitri. Unable to resist his diamond blue eyes and intense kisses, she is drawn into his world of darkness and closer to her impending doom. While their desire consumes them, Dimitri is haunted by images of a bloody and deadly future. As his enemies draw near, he must find a way to save his mate from her destiny before fate destroys them both. Caressed by a Crimson Moon Consumed by madness and tormented by dark memories of blood and death, Hadrian Lucretius, King of the Validus Clan, has returned after living in self-imposed exile for nearly three hundred and fifty years. To maintain peace with the vampires, Eva Maldonado is offered as a sacrifice to the crazed vampire king by her father, the alpha of the Silveria Shifter Pack. Hadrian's reputation is both legendary and lethal; he is ruthless, bloodthirsty, lusty, and soulless. When Eva arrives at the ancient fortress high in the Carpathian Mountains, she is shocked to find a ravaged man with dark burning eyes filled with loneliness and dangerous desire. Would she be his lover...or his prey? His savior...or his victim? Would Hadrian lure her into madness or would their perilous passion be their redemption?