Managers often must make decisions that depend on decisions in other parts of the organization. These interactions create a network of interdependent choices and make strategizing difficult. In this chapter, the authors explore the intersection between organizing and strategizing. Motivated by real examples that run contrary to conventional wisdom, the authors examine how firms organize themselves to strategize well. In particular, they examine “premature lock-in”--how a firm’s strategizing efforts can become stuck in a web of conflicting constraints prematurely, before managers have explored a wide enough range of possibilities. A key role of organizing is to free strategizing efforts and encourage broad search. At the same time, organizing must ensure that strategizing efforts stabilize after the firm discovers an effective set of choices. Balancing search and stability, the authors argue, is a central challenge of organizing. They explore this challenge with an agent-based simulation that shows (1) how a change in organizational structure[md]for example, a shift from decentralization to integration[md]may reflect not a reversal of early mistakes but an effective sequence of organizing; and (2) why firms may benefit from unnecessary overlap between departments. They conclude that a period of decentralization and unnecessary overlap can be seen as organizational mechanisms to ensure the broad, early search that a firm needs in order to cope with interactions among strategic decisions.

Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.

Global networks of firms are rapidly replacing top-down, hierarchical organizations. Such networks, thanks to information technology and global communications systems, can respond to changes in international demand faster and more flexibly than rigid corporate organizations of the past. But by drawing together diverse cultures and individuals, these networks present new challenges to leaders. Traditional styles of leadership are not enough for this emerging environment. The kind of leadership style that leads to efficient execution in these global networks is different from the “do it and do it now” approach that might work in hierarchical organizations. Based on the author’s experience in the leading global accounting firm Touche Ross, serving as dean of the Wharton School, and heading his own corporate investment firm, this chapter discusses leadership in a networked, global environment.

If you accept, in the words of Thomas Friedman, that “the world is flat,” how do you need to reshape your organization, management, and thinking for this new terrain? This chapter offers strategies and insights on the capability for “network orchestration” that is essential in designing and managing networks that are centrally controlled. While most management education is focused on competition at the firm level, competition today is increasingly “network against network.” This changes the way we approach strategy, supply chains, building competencies, and managing enterprises. The authors examine the strategies used by successful networked companies in diverse industries. Effective network orchestration requires balancing control with empowerment of customers, suppliers, and entrepreneurial managers; and building value more from integration than specialization. While the traditional focus of core competencies has been at the firm level, the rise of networked organizations means that companies need to take a broader view. Success is based less on the competencies that the organization owns than those that it can connect to. This means that core competencies in network orchestration and learning may become increasingly important because these meta-competencies allow organizations to assemble and flexibly reconfigure the competencies needed to fulfill a customer-driven value chain.

The instant messaging generation, wired and integrated into broad, flat networks almost from birth, will not function as their predecessors did when injected into the social networks that form their professional organizations. IM’ers are creating their own network styles and content, as well as their own informal, back-channel networks, different from those of their more senior coworkers, and more compatible with their personal styles and loyalties. If their adoption of workplace communications norms indeed differs from that of their predecessors, how will these individuals function differently as employees, and how will organizations need to adapt their training, their managerial styles, and their expectations of employees’ motivations, performance, and loyalty to incorporate these new employees? After reviewing the literature on social networks, the authors explore a few prominent and visible trends that affect employers and employees: (1) changing communications technologies and their implication for social organization; (2) changing perception of fact, technique, and reality, and implications for authority and decision styles; and (3) outsourcing, downsizing, and the erosion of organizational loyalty. They then offer qualitative impressions, as well as insights from an online survey (of 80 respondents), and explore implications for managers and organizations.

Modern financial systems exhibit a high degree of interdependence, with connections between financial institutions stemming from both the asset and the liability sides of their balance sheets. Networks--broadly understood as a collection of nodes and links between nodes--can be a useful representation of financial systems. By modeling economic interactions, network analysis can better explain certain economic phenomena. In this chapter, Allen and Babus argue that the use of network theories can enrich our understanding of financial systems. They explore several critical issues. First, they address the issue of systemic risk, by studying two questions: how resilient financial networks are to contagion, and how financial institutions form connections when exposed to the risk of contagion. Second, they consider how network theory can be used to explain freezes in the interbank market. Third, they examine how social networks can improve investment decisions and corporate governance, based on recent empirical results. Fourth, they examine the role of networks in distributing primary issues of securities. Finally, they consider the role of networks as a form of mutual monitoring, as in microfinance.

As manufacturing supply chains have moved from vertically integrated factories to diffused networks, manufacturers need to manage complex, global webs of suppliers. In this chapter, Netessine examines supply networks in two industries in particular: automobiles, and aerospace and defense. He explores how different strategies and technologies have helped companies manage, organize, and capitalize on their networks of suppliers. He discusses how Japanese automakers have used partnerships to outperform their U.S. rivals, who have taken a more adversarial approach to their suppliers. He also considers how companies such as Airbus and Boeing have used technology to coordinate and integrate far-flung networks. While Netessine notes that the formal study of network-based supply chains is just emerging, he offers insights from research and practice on the growing importance of supply networks and strategies for managing them successfully.