Studies the controversy over the use of Native American mascots by professional sports, colleges, and high schools, describing the origins and messages conveyed by such mascots as the Atlanta Braves and Florida State Seminoles.

The issue of Native American mascots in sports raises passions but also a raft of often-unasked questions. Which voices get a hearing in an argument? What meanings do we ascribe to mascots? Who do these Indians and warriors really represent? Andrew C. Billings and Jason Edward Black go beyond the media bluster to reassess the mascot controversy. Their multi-dimensional study delves into the textual, visual, and ritualistic and performative aspects of sports mascots. Their original research, meanwhile, surveys sports fans themselves on their thoughts when a specific mascot faces censure. The result is a book that merges critical-cultural analysis with qualitative data to offer an innovative approach to understanding the camps and fault lines on each side of the issue, the stakes in mascot debates, whether common ground can exist and, if so, how we might find it.

A topical discussion of the controversial use of American Indian mascots by college-level and professional sports teams.

This volume offers an overview of the controversies surrounding the use of Native American mascots for sports teams over the past 40 years. It trains its attention on education to reveal the significance of the continued use of such symbols, artifacts, and identities and the efforts to combat them. A collection of primary documents and an extensive list of resources for further study are also included. Expounding the dangers and damages associated with their continued use, the editors created a guide for anyone with an interest in race relations. Sports mascots have been a tradition for decades. According to this work, once considered a benign practice, numerous studies have proved just the opposite that the use of Native American mascots in educational institutions has perpetuated a shameful history of racial insensitivity.

The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “redskins” is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American Indians embrace. The NFL, for its part, actively defends the name and supports it in court. Prominent journalists, politicians, and former players have publicly spoken out against the use of “Redskins” as the name of the team. Sportscaster Bob Costas denounced the name as a racial slur during a halftime show in 2013. U.S. Representative Betty McCollum marched outside the stadium with other protesters––among them former Minnesota Vikings player Joey Browner––urging that the name be changed. Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team’s name, the evolution of the term “redskin,” and the various ways in which people both support and oppose its use today. King’s hard-hitting approach to the team’s logo and mascot exposes the disturbing history of a moniker’s association with the NFL—a multibillion-dollar entity that accepts public funds—as well as popular attitudes toward Native Americans today.

Sports mascots have been a tradition for decades. Along with the usual lions and tigers, many schools are represented by Native American images. Once considered a benign practice, numerous studies have proved just the opposite: that the use of Native American mascots in educational institutions has perpetuated a shameful history of racial insensitivity. The Native American Mascot Controversy provides an overview of the issues that have been associated with this topic for the past 40 years. The book provides a comprehensive and critical account of the issues surrounding the controversy, explicating the importance of anti-Indian racism in education and how it might be challenged. A collection of important primary documents and an extensive list of resources for further study are also included. Expounding the dangers and damages associated with their continued use, The Native American Mascot Controversy is a useful guide for anyone with an interest in race relations.

From mascots to half-time shows to media coverage, Beyond the Cheers critically and honestly assesses the role of race in big time college sports.