For centuries, some of the most brilliant minds in Europe searched for the rules of nature's game. In a world full of plagues and poisons, many medicines were made from plant extracts and there was a practical need to differentiate between one plant and another. Alongside this was an overwhelming desire to make sense of the natural world. Scholars, aided by the artists who painted the first pictures of plants, set out looking, writing and classifying, but 2,000 years were to pass before any rules became clear. Anna Pavord takes us on an exhilarating and fascinating journey through botanical history, travelling from Athens in the third century BC, through Constantinople and Venice, Padua and Pisa to the present day.

A revised and updated edition of the internationally bestselling classic Anna Pavord's now classic, internationally bestselling sensation, The Tulip, is not a gardening book. It is the story of a flower that has driven men mad. Greed, desire, anguish and devotion have all played their part in the development of the tulip from a wild flower of the Asian steppes to the worldwide phenomenon it is today. No other flower carries so much baggage; it charts political upheavals, illuminates social behaviour, mirrors economic booms and busts, plots the ebb and flow of religious persecution. Why did the tulip dominate so many lives through so many centuries in so many countries? Anna Pavord, a self-confessed tulipomaniac, spent six years looking for answers, roaming through eastern Turkey and Central Asia to tell how a humble wild flower made its way along the Silk Road and eventually took the whole of Western Europe by storm. Sumptuously illustrated from a wide range of sources, this irresistible volume has become a bible, a unique source book, a universal gift and a joy to all who possess it. This beautifully redesigned edition features a new Preface by the author, a revised listing of the best varieties of this incomparable flower to choose for your garden and a reorganised listing of tulip species to reflect the latest thinking by taxonomists.

Baby-naming has become an art form with parents today, but where do parents go to find names and their meanings? The Name Book offers particular inspiration to those who want more than just a list of popular names. From Aaron to Zoe, this useful book includes the cultural origin, the literal meaning, and the spiritual significance of more than 10,000 names. An appropriate verse of Scripture accompanies each name, offering parents a special way to bless their children.

From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.

Latin names – frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel – have been annoying the layman since they first became formalised as scientific terms in the eighteenth century. Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus, or the Oxford Ragwort been called Senecio squalidus – 'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae, a genus of fish Batman, and a Trilobite Han solo? Why is zoology replete with names such as Chloris chloris chloris (the greenfinch), and Gorilla gorilla gorilla (a species of, well gorilla)? The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Our proper name is as much a part of us as our own skin. It travels with us like a passport, testifying to our unique presence on this earth. The articulation of our name rolls off our tongue with ease and familiarity, yet we rarely turn and examine the part our name plays in what makes us who we are. Our first name reflects the hopes and dreams of our parents and family, our culture, and our own sense of self, while our surname carries our ancestral history, a branding of both affiliation and transmission. In The Power of Names, Mavis Himes explores both the profound ambivalence that many of us feel toward our names and the conscious and unconscious impact our names have on our lives, sometimes for good and sometimes for ill. She explores such questions as: What do our names mean? How do they influence our destiny? What does it mean to lose or change our name - and what does this reveal or conceal about who we are? Himes engages readers through a skillful interweaving of reflections on her own Jewish surname, shortened by immigrant ancestors to accommodate a new life in a new world; the historical and cultural impact of a group on naming practices; the various ways different cultures celebrate the naming of infants; the power of names in myth and legend; and the impact of names on friends and patients from her practice. Readers are invited to consider their own names, the names they give others, and the names of those around them as a starting point for understanding the stories of our lives.