BIGGBY(R) COFFEE exists to support you in building a life you love! At BIGGBY COFFEE, we believe that knowing who you want to be is a foundational component to building a life you love. The Moonshot Guidebook--initially a visioning tool for BIGGBY Home Office employees--will help you to refine a vision for your life by helping you to establish your Moonshot! What's a Moonshot? It's a concise statement of what you want your life to build toward, whether that's a world-shaking accomplishment or getting to the point where you're living your perfect day every day! You will also develop your Lunar Landscape--a detailed vision of what life will look like once you have accomplished your Moonshot, helping to make your Moonshot that much more real in your mind. The Moonshot Guidebook provides a step-by-step plan to launch your goals: - Answer questions about different areas of life to help you build a detailed vision - Write out the first of many iterations of your Moonshot and Lunar Landscape - Create a Flight Plan to leverage your strengths and go to work on your weaknesses - Climb to the Stars: create a plan to achieve your Moonshot - Use the Weekly Mission Sheets to accomplish short-term goals that connect directly to your Moonshot - Review what you've accomplished every four months to further refine your vision The Guidebook also provides examples of others' work to help you get there, along with advice in case you get stuck. Take control of your future today! * * * East Lansing, Michigan-based BIGGBY(R) COFFEE started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. That decision has fueled the dreams of hundreds of people to reinvent themselves as coffee shop owners, powered by a proven system, empowering philosophy, and a supportive community of fellow franchisees. Today, BIGGBY COFFEE is 100 percent locally owned and operated with cafes operating across the United States. BIGGBY exists to support people in building lives they love. That can be as simple as giving people a warm and inviting place to gather with friends, loved ones, clients, or coworkers. The support might be providing them with something to look forward to--maybe a reward after a great workout, some comfort in a tough time, or a bit of friendly and fun conversation with their favorite barista. But supporting people in building lives they love also can look like The Moonshot Guidebook. What began as a visioning tool for BIGGBY staff is now being offered to the world. The coauthors--Michael J. McFall, Co-owner and Co-CEO; Laura Eich, Director of the Boost Sphere; and Jeremy DeRuiter, Moonshot Guide--all started at BIGGBY as part-time baristas. Today, they have the pleasure and honor to do work that they love while making a difference in the lives of others.

Longlisted for the 2021 Porchlight Business Book Awards, Big Ideas & New Perspectives “She offers something both broad and scarce: a compelling new story about how to create a desirable future.”—New York Times An award-winning author and leading international economist delivers a hard-hitting and much needed critique of modern capitalism in which she argues that, to solve the massive crises facing us, we must be innovative—we must use collaborative, mission-oriented thinking while also bringing a stakeholder view of public private partnerships which means not only taking risks together but also sharing the rewards. Capitalism is in crisis. The rich have gotten richer—the 1 percent, those with more than $1 million, own 44 percent of the world's wealth—while climate change is transforming—and in some cases wiping out—life on the planet. We are plagued by crises threatening our lives, and this situation is unsustainable. But how do we fix these problems decades in the making? Mission Economy looks at the grand challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility—these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing—this time to the most ‘wicked’ social problems of our time.. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation that tackles concrete problems from the digital divide, to health pandemics, to our polluted cities. That means changing government tools and culture, creating new markers of corporate governance, and ensuring that corporations, society, and the government coalesce to share a common goal. We did it to go to the moon. We can do it again to fix our problems and improve the lives of every one of us. We simply can no longer afford not to.

“An extraordinary delight for a reader of any age.” —The New York Times Book Review Brian Floca explores Apollo 11’s famed moon landing with this newly expanded edition of Moonshot! Simply told, grandly shown, and now with eight additional pages of brand-new art and more in-depth information about the historic moon landing, here is the flight of Apollo 11. Here for a new generation of readers and explorers are the steady astronauts clicking themselves into gloves and helmets, strapping themselves into sideways seats. Here are their great machines in all their detail and monumentality, the ROAR of rockets, and the silence of the Moon. Here is a story of adventure and discovery—a story of leaving and returning during the summer of 1969, and a story of home, seen whole, from far away.

**As seen on Top Gear** 'Richard Browning is a real-life Tony Stark.' - Wired --------------- For fans of Adrian Newey, Guy Martin and Chris Hadfield, in Taking on Gravity inventor Richard Browning tells the inspiring story behind his iconic jet suit, and shares his creative principles for generating true innovation. From Icarus to Iron Man, the dream of human flight has always inspired and challenged us. Now, with his pioneering jet suit, Richard Browning has redefined what is possible. Richard Browning's story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight - a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams. In Taking on Gravity, Browning reveals the creative principles of his multimillion-pound company, Gravity Industries, and shows us how grass-roots innovation can disrupt established industries in exciting and unexpected ways. On this journey into the sky we'll experience what it's like to take flight, to test the limits of the human body, and to convert moonshot ideas into tangible results. The Gravity story is an inspiring example of human creativity and our ceaseless desire to push the boundaries of what is possible. Where we go next is up to you. READERS LOVE THE 'TAKING ON GRAVITY' STORY ***** 'Tony Stark Lite' ***** 'Must read for anyone looking for inspiration to continue pursuing their dream' ***** 'Taking on Gravity by Richard Browning is equal parts inspiring, inquisitive, soulful and ultimately a fantastic read that I will return to again.'

List of Tables and Figures; List of Acronyms; Acknowledgements; Introduction: Thinking Big Again; Chapter 1: From Crisis Ideology to the Division of Innovative Labour; Chapter 2: Technology, Innovation and Growth; Chapter 3: Risk-Taking State: From 'De-risking' to 'Bring It On!'; Chapter 4: The US Entrepreneurial State; Chapter 5: The State behind the iPhone; Chapter 6: Pushing vs. Nudging the Green Industrial Revolution; Chapter 7: Wind and Solar Power: Government Success Stories and Technology in Crisis; Chapter 8: Risks and Rewards: From Rotten Apples to Symbiotic Ecosystems; Chapter 9: So.

How governments can spur growth and innovation to solve their greatest challenges—from green energy to national security to building resilient health systems. Known around the world for challenging mainstream economics, economist Mariana Mazzucato believes that “the public sector can and should be a co-creator of wealth that actively steers growth to meet its goals” (The Financial Times). In The Mission-Driven Economy, she calls on governments to create the economies we need today. Mazzucato’s challenge leads off a debate on the revival of Industrial policy—roughly defined as deliberate government action to re(shape) the economy. Industrial policy has fallen out of favor in recent decades as economists defer to free markets to produce innovation and growth. Yet today thinkers across the political spectrum have begun expressing new interest in industrial policy as a way to address the most serious problems of our times: from national security and climate change, to the market’s underfunding of public goods, to sluggish economic growth and labor market dysfunction. Together, contributors make a compelling case for industrial policy—what it is, and why we need it now. Addressing investment, innovation, supply chains, and growth, they offer a robust vision of a renewed industrial policy, and what it can offer the US economy in the face of climate change and a global pandemic.