Originally published: Germany: S. Fischer Verlag.

If you are interested in Public Speaking, then this is exactly the book you need. If you are a preacher, then you cannot avoid this book. If you are a Lecturer or student of Mass Communication, Law, English, Rhetoric, Speech, Ethics, International Relations, Philosophy, Theology and other courses that require you to address others, then this book is inevitable for you. Public Speaking is not just a gift, it is an Art. The book revives the ancient "Art of Oratory", and makes it relevant in the 21st Century. It digs the art of public speaking down to Aristotle, Cicero and back to Martin Luther King Jr., Hitler and even the modern day speakers. It highlighted the Ethics of Communication in order to moderate the art. It grooms you from Speech pronunciation to Speech writing, Speech Delivery and even how to Use a Microphone. You can also see samples of good speeches at the Appendix. Give this book a trial and you will know why it is different from other books on Communications and Public Speaking you already know.

Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.