The subtitle says it all: how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India - small part of the demographics but very influential. Advertising discovered women as The Hindi film Heroine is a brand and brand ambassador. The market met contemporary women who are independent, with freer attitudes to relationships, including pre-marital sex, Rom coms of the new millennium reflect this new-found freedom, defying patriarchy that still defines our society. Globalisation is culturally irreversible. From the 1990s onwards, Bollywood has responded to globalisation with fear of loss of identity and desire to integrate with global trends. It results in popular cinema becoming glocal. Bollywood celebrates nonconformists, subversives woman as the hero, stories in their own way unequivocally said No means No. Most daringly. Iconic characters like Choti Bahu, Paro and Chandramukhi transformed into today’s women with the power to change their lives. This happened with the energy infused into the mainstream by indie filmmakers with vision and the will to tell stories in their own way.

With the turn of the century, slowly a change began to come over the women in mainstream Bollywood films. The female lead shed-off her cardboard role of the beloved and gained complexity that reconciled career, ambition, and personal fulfillment, along with an assertion of the right to be feminine. The present work studies this shift and traces the emergence of a new Bollywood brand - the millennial woman - that took its cue from a new globalized India where the educated working woman became more self-assertive and unapologetic about her life choices. Rao argues that contemporary popular cinema has sensed a change in the zeitgeist and worked it into trusted formulaic stories in small safe doses so that the audience continue to take home a feel-good factor without feeling threatened by it. While the success of early films like 'Chandni Bar' (2001), 'Page 3' (2005), and 'Fashion' (2008) with female protagonists emboldened filmmakers and their financiers to venture into a territory previously considered box office poison, the reinvention of the classics by a band of subversive and irreverent filmmakers such as Anurag Kashyap and Tigmanshu Dhulia gave a hospitable home to the new woman in 'Dev D' (2009) and 'Saheb, Biwi aur Gangster' (2011). The feisty, independent, and sometimes confused young woman who is comfortable with her sexuality has made her way (and comfortably settled) into the modern romance-comedy as well. With films like 'Kahaani' (2012), 'Queen' (2014), and 'Mary Kom' (2014), that had women protagonists driving the plot, the reins have been handed over to the female lead.

Bollywood’s New Woman examines Bollywood’s construction and presentation of the Indian Woman since the 1990s. The groundbreaking collection illuminates the contexts and contours of this contemporary figure that has been identified in sociological and historical discourses as the “New Woman.” On the one hand, this figure is a variant of the fin de siècle phenomenon of the “New Woman” in the United Kingdom and the United States. In the Indian context, the New Woman is a distinct articulation resulting from the nation’s tryst with neoliberal reform, consolidation of the middle class, and the ascendency of aggressive Hindu Right politics.

Winner of first Prize in the BAFTSS Best Edited Collection competition, this volume examines how different generations of women work within the genericity of audio-visual storytelling not necessarily to ‘undo’ or ‘subvert’ popular formats, but also to draw on their generative force. Recent examples of filmmakers and creative practitioners within and outside Hollywood as well as women working in non-directing authorial roles remind us that women are in various ways authoring commercially and culturally impactful texts across a range of genres. Put simply, this volume asks: what do women who are creatively engaged with audio-visual industries do with genre and what does genre do with them? The contributors to the collection respond to this question from diverse perspectives and with different answers, spanning issues of direction, screenwriting, performance and audience address/reception.

Women and Indian Shakespeares explores the multiple ways in which women are, and have been, engaged with Shakespeare in India. Women's engagements encompass the full range of media, from translation to cinematic adaptation and from early colonial performance to contemporary theatrical experiment. Simultaneously, Women and Indian Shakespeares makes visible the ways in which women are figured in various representational registers as resistant agents, martial seductresses, redemptive daughters, victims of caste discrimination, conflicted spaces and global citizens. In so doing, the collection reorients existing lines of investigation, extends the disciplinary field, brings into visibility still occluded subjects and opens up radical readings. More broadly, the collection identifies how, in Indian Shakespeares on page, stage and screen, women increasingly possess the ability to shape alternative futures across patriarchal and societal barriers of race, caste, religion and class. In repeated iterations, the collection turns our attention to localized modes of adaptation that enable opportunities for women while celebrating Shakespeare's gendered interactions in India's rapidly changing, and increasingly globalized, cultural, economic and political environment. In the contributions, we see a transformed Shakespeare, a playwright who appears differently when seen through the gendered eyes of a new Indian, diasporic and global generation of critics, historians, archivists, practitioners and directors. Radically imagining Indian Shakespeares with women at the centre, Women and Indian Shakespeares interweaves history, regional geography/regionality, language and the present day to establish a record of women as creators and adapters of Shakespeare in Indian contexts.

This book explores the dramatic rise in popularity of the women’s biopic in contemporary Bollywood, within the context of wider cultural shifts over the past decade. Delving into the societal shifts reflected in the genre, both on and off screen, the book explores the contours of individual agency and the centring of women in Indian cinema. The book offers new insight into women-centric Hindi biopics, a fast-rising genre carving out a tradition of its own, with female directors and actors contributing to this rising postfeminist celebration of women’s agency and individuality. The authors posit that the alternative narratives, created by Bollywood and accepted by mainstream audiences, have become a catalyst to elevate women or female actors to protagonists, without the need to conform to the sexist mores of mainstream Bollywood. This book will be of interest to scholars, researchers and upper-level students in the areas of film studies, media industries, gender and feminism, and South Asian studies.

Haunting Bollywood is a pioneering, interdisciplinary inquiry into the supernatural in Hindi cinema that draws from literary criticism, postcolonial studies, queer theory, history, and cultural studies. Hindi commercial cinema has been invested in the supernatural since its earliest days, but only a small segment of these films have been adequately explored in scholarly work; this book addresses this gap by focusing on some of Hindi cinema’s least explored genres. From Gothic ghost films of the 1950s to snake films of the 1970s and 1980s to today’s globally influenced zombie and vampire films, Meheli Sen delves into what the supernatural is and the varied modalities through which it raises questions of film form, history, modernity, and gender in South Asian public cultures. Arguing that the supernatural is dispersed among multiple genres and constantly in conversation with global cinematic forms, she demonstrates that it is an especially malleable impulse that routinely pushes Hindi film into new formal and stylistic territories. Sen also argues that gender is a particularly accommodating stage on which the supernatural rehearses its most basic compulsions; thus, the interface between gender and genre provides an exceptionally productive lens into Hindi cinema’s negotiation of the modern and the global. Haunting Bollywood reveals that the supernatural’s unruly energies continually resist containment, even as they partake of and sometimes subvert Hindi cinema’s most enduring pleasures, from songs and stars to myth and melodrama.