Author Boyé Lafayette De Mente [known internationally known for his books on the business practices, customs and languages of China, Japan, Korea and Mexico] asserts that most people are ignorant of the amazing cultural heritage and character of the Mexican people. He says that when most people think of great cultural accomplishments they think of Europe and when they think of the exotic and perhaps the erotic they think of the Orient, while unknown to them they have overlooked one of the most unusual and fascinating countries on earth. De Mente uses key words in the Mexican language to identify and explain the contradictions and paradoxes of Mexico—the omnipresent trappings of Catholicism, the macho-cult of Mexican males, the conflicting treatment of females, the savage brutality of the criminal and the rogue cop, the gentle humility of the poor farmer, the warmth, kindness and compassion of the average city dweller and the extreme sensuality of the Mexican mindset. The book also explains why Mexicans are so attached to the culture and why so many foreigners find it so seductive and satisfying that they prefer to live in Mexico.

We Heard It When We Were Young tells the story of a young boy, first-generation Mexican American, who is torn between cultures: between immigrant parents trying to acclimate to midwestern life and a town that is, by turns, supportive and disturbingly antagonistic.

A Cultural-Inside Guide for Businessmen & Travelers: Mexico's traditional values and morals were forged in a caldron of aggressive religious intolerance, corruption, racism, male chauvinism, and an elitist political system that connived with the Church to keep ordinary people ignorant and powerless, and deny them the most basic human rights. But the reality of Mexico has always been obscured behind a variety of masks-of piety, pride, courage, gaiety, indifference and stoicism. In this provocative and insightful book internationally known author Boye Lafayette De Mente goes behind the masks that have long obscured Mexico to reveal the cultural influences that created the character and personality of Mexicans, and provides guidelines for dealing with them.

The history of Mexico's fearless intimacy with death--the elevation of death to the center of national identity. Death and the Idea of Mexico is the first social, cultural, and political history of death in a nation that has made death its tutelary sign. Examining the history of death and of the death sign from sixteenth-century holocaust to contemporary Mexican-American identity politics, anthropologist Claudio Lomnitz's innovative study marks a turning point in understanding Mexico's rich and unique use of death imagery. Unlike contemporary Europeans and Americans, whose denial of death permeates their cultures, the Mexican people display and cultivate a jovial familiarity with death. This intimacy with death has become the cornerstone of Mexico's national identity. Death and Idea of Mexico focuses on the dialectical relationship between dying, killing, and the administration of death, and the very formation of the colonial state, of a rich and variegated popular culture, and of the Mexican nation itself. The elevation of Mexican intimacy with death to the center of national identity is but a moment within that history--within a history in which the key institutions of society are built around the claims of the fallen. Based on a stunning range of sources--from missionary testimonies to newspaper cartoons, from masterpieces of artistic vanguards to accounts of public executions and political assassinations--Death and the Idea of Mexico moves beyond the limited methodology of traditional historiographies of death to probe the depths of a people and a country whose fearless acquaintance with death shapes the very terms of its social compact.

“Marvels! Rompecabezas! And cartoons that bite into the mind appear throughout this long-awaited book that promises to reshape and refocus how we see Mexicans in the Americas and how we are taught and seduced to mis/understand our human potentials for solidarity. This is the closest Latin@ studies has come to a revolutionary vision of how American culture works through its image machines, a vision that cuts through to the roots of the U.S. propaganda archive on Mexican, Tex-Mex, Latino, Chicano/a humanity. Nericcio exposes, deciphers, historicizes, and 'cuts-up' the postcards, movies, captions, poems, and adverts that plaster dehumanization (he calls them 'miscegenated semantic oddities') through our brains. For him, understanding the sweet and sour hallucinations is not enough. He wants the flashing waters of our critical education to become instruments of restoration. In this book, Walter Benjamin meets Italo Calvino and they morph into Nericcio. Orale! -Davíd Carrasco, Harvard University A rogues' gallery of Mexican bandits, bombshells, lotharios, and thieves saturates American popular culture. Remember Speedy Gonzalez? “Mexican Spitfire” Lupe Vélez? The Frito Bandito? Familiar and reassuring-at least to Anglos-these Mexican stereotypes are not a people but a text, a carefully woven, articulated, and consumer-ready commodity. In this original, provocative, and highly entertaining book, William Anthony Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, literature, and even critical theory, revealing them to be less flesh-and-blood than “seductive hallucinations,” less reality than consumer products, a kind of “digital crack.” Nericcio engages in close readings of rogue/icons Rita Hayworth, Speedy Gonzalez, Lupe Vélez, and Frida Kahlo, as well as Orson Welles' film Touch of Evil and the comic artistry of Gilbert Hernandez. He playfully yet devastatingly discloses how American cultural creators have invented and used these and other Tex[t]-Mexicans since the Mexican Revolution of 1910, thereby exposing the stereotypes, agendas, phobias, and intellectual deceits that drive American popular culture. This sophisticated, innovative history of celebrity Latina/o mannequins in the American marketplace takes a quantum leap toward a constructive and deconstructive next-generation figuration/adoration of Latinos in America.

The definitive book on Mexico City: a vibrant, seductive, and paradoxical metropolis-the second-biggest city in the world, and a vision of our urban future. First Stop in the New World is a street-level panorama of Mexico City, the largest metropolis in the western hemisphere and the cultural capital of the Spanish-speaking world. Journalist David Lida expertly captures the kaleidoscopic nature of life in a city defined by pleasure and danger, ecstatic joy and appalling tragedy-hanging in limbo between the developed and underdeveloped worlds. With this literary-journalist account, he establishes himself as the ultimate chronicler of this bustling megalopolis at a key moment in its-and our-history.