The book is written in two parts.The first part is for physicians wanting to learn about joining or starting their own medical practice. Part I teaches doctors the following: How to make money in private practice, how to bill insurance companies, required medical licenses, required healthcare laws, what to watch out for before signing an employment contract, insurance company contract, understanding payroll, Human Resources, billing and getting paid, technology in the medical office, computers, electronic health records, practice management software, HIPAA, HITECH Act, Red Flags Rule, hiring and firing, designing an office, marketing, Public Relations and more.The second part is for physician entrepreneurs. Physician entrepreneurs are doctors that are interested in starting their own business or commercializing their research. This book covers the following topics: creating a business from an idea, trademarks, copyrights, raising capital, creating a board of directors, creating an advisory board, understanding term sheets, intellectual property, customer acquisition, marketing, public relations, hiring a management team, how to negotiate, and working with venture capitalists and angels.

"Jonathan Bush of athenahealth leads readers through the underbelly of American health care, which has missed the customer service revolution of the past two decades, while reflecting on his own journey from ambulance driver to CEO of one of the nation's fastest growing tech companies. He offers a vision and plan for disrupting the current system and pushes to restore the sanctity of the physician-patient experience. The key, he argues, is more innovation, less regulation, and a wider range of choices for customers"--Provided by publisher.

The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success. In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, real-life stories, and concise explanations of research published in Harvard Business Review, each comprehensive volume helps you to stand out from the pack--whatever your role.

The essential guide for every entrepreneur in the health and wellness field--whether for-profit or non-profit, public or private. Health and wellness businesses have unique challenges, opportunities, and metrics--until now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values. Like many health entrepreneurs, Buchanan started with a huge mission. She wanted to help people in their pursuit of optimum health. But after running her business for twenty years, even with thousands of clients and a loyal staff, she felt burned out and not sure if her business would make it. Rather than quit, Buchanan went on an intense quest to prove her company's viability and identify the key components of successful healthcare practices--and in Wellness Incorporated she shares these essential elements so your own business can prosper. Wellness Incorporated offers nine simple steps for starting or revitalizing your health business. You'll learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you're doing good work for others, and more. And yes, the good work can continue without you: Buchanan shows you how to create a lasting legacy so your mission can endure without you. Filled with practical tips and inspiring examples, including Buchanan's own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others. Now that's wellness, well played. www.jenniferbuchanan.ca @musictherapy

Innovation... personal fulfillment... and limitless potential to help people-and prosper. These are the rewards for physicians who become entrepreneurs and blaze their own trails in business to provide medical products and services-all while creating a balanced personal life that's fulfilling and adventurous. Unfortunately, many physicians and medical professionals believe that they're not good business people. Another obstacle? They're afraid to step out of the traditional comfort zones of working in hospitals and other institutional settings-where bureaucracies can limit creativity, prosperity, and impact. Now Dr. Francisco Arredondo, MD, MPH, is on a mission to show medical professionals how to excel above and beyond traditional constraints-by becoming entrepreneurs. In this book, MedikalPreneur: The Official Guidebook for Physicians' Success in Business, Dr. Arredondo shares his experience and expertise to guide health care professionals into the unlimited and fulfilling possibilities of business ownership. He did it very successfully, and now with this book, he wants to teach YOU how to become a successful medical entrepreneur. Written in easy-to-understand language, this book showcases Dr. Arredondo's story while providing solid nuts-and-bolts information about business plans, accounting, marketing, teamwork, human resources, designing a transformative patient experience, and much more. Dr. Arredondo coined the term "MedikalPreneur" to describe physicians like himself who master the art of entrepreneurship to transform the lives of countless patients with innovative products and services. He is a MedikalPreneur, having built a fertility center that expanded into a network of entrepreneurial ventures with more than 80 team members. Dr. Arredondo also emphasizes that MedikalPreneurs can enjoy financial success and the freedom to enjoy family time, world travel, and philanthropy. Today, as the medical profession undergoes major shifts resulting from the coronavirus pandemic and other factors, MedikalPreneur: The Official Guidebook for Physicians' Success in Business by Dr. Arredondo highlights a path toward exciting new opportunities for health care professionals to help people and succeed.

Post pandemic, the world is not the same place. There has been an increasing focus on healthcare and well-being, which has created a once-in-a-lifetime opportunity for healthcare innovations and startups. From adoption of a range of medical apps and telemedicine technologies to heightened public interest in smart wearables and medical devices, the demand for efficient healthcare delivery has been skyrocketing. This book aims to serve as a first-of-its-kind guide for skill development in conception to commercialisation of healthcare products and services. It covers the gamut from the study of healthcare challenges, such as understanding customer requirements, market needs, and competition, to the various steps of the healthcare product development process, such as defining value propositions and specifications, the creation of minimum viable product (MVP) to prototyping, and manufacturing. The authors also discuss key commercialisation and management strategies, including the development of a robust business plan, fund raising, intellectual property, creating barriers to entry, and launching healthcare startups. Medical product pricing, positioning, sales and distribution, and customer acquisition are also presented with real-life examples. This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain. For example, engineers and managers working on the development of medical devices require knowledge of ethical guidelines, regulations, and approvals to effectively launch their products in the medtech industry. On the other hand, entrepreneurs looking to benefit from the booming healthcare industry will find this book helpful in understanding the fundamentals of medical product development and commercialisation to launch their ideas successfully.