"Historians, sports scholars, and students will refer to Benching Jim Crow for many years to come as the standard source on the integration of intercollegiate sport."ùMark S. Dyreson, author of Making the American Team: Sport, Culture, and the Olympic Experience --

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Media studies.

The ultimate record of a great franchise's greatest season as told by none other than Da Coach himself In Ditka's own words, this 30th anniversary volume of The '85 Bears is packed with special features that make it the ultimate must-have treasure for every Bears fan. This updated edition features the authors' reflections on the incredible championship season as well as recaps and statistics for every regular- and post-season game bring the entire 1985 campaign to life. Interviews with fan favorites—from the Fridge to Buddy Ryan—as well as special commentary from Gary Fencik offer extra insight into the team's Super Bowl run. Capping off a truly memorable volume is a bonus audio CD that features an exclusive interview with Mike Ditka, providing even more memories from a truly golden era of Chicago football.

Charlotte is considered the birthplace of professional hockey in the South. The city of Charlotte, home of the Checkers (originally known as the Clippers), is the greatest Southern town in the history of professional hockey, winning the most play-off championships: three Eastern Hockey League titles, two Southern Hockey League titles, and one East Coast Hockey League title. Several Charlotte players and coaches starred in the National Hockey League--including Walter "Turk" Broda, John Brophy, Fred Creighton, Bill "Cowboy" Flett, Mike Hartman, Pat Kelly, Jackie Leclair, and John Muckler.

The Orange Bowl has been played 88 times since 1935. Originating as the small Festival of Palms Bowl, meant to attract tourists to Miami, it has grown into a national football event watched by 16 million people. Beginning with Bucknell's first victory over Miami, this book covers each Bowl in detail, including the first game in Miami Orange Bowl stadium in 1938; Charles Bryant's breaking of the color barrier in 1955; the four national championship games of the 1980s; the move to what is now Hard Rock Stadium in the 1990s; and the new era of the Bowl as a semifinal game in the College Football Playoff.

This is the definitive reference work on the NFL's Oakland/Los Angeles Raiders. Part I is a season-by-season review, covering each game and player from every campaign. Part II includes a complete all-time roster of players and coaches, with biographical information, along with information on all draft picks, schedules, and individual awards and honors. Part III covers the characters, from executives to cheerleaders, who made the Raiders one of the most colorful organizations in professional sports, and details the franchise's historic stadiums and uniforms.