Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses, or other material incentives; companies that are able to successfully focus their people, their teams, and their culture around meaning outperform their competition. Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted--that the end of life will overtake us when our song is still unsung. Material incentives--salary and benefits--account for perhaps 15 percent of employees' motivation at work. The other 85 percent is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves. Kofman claims that transcendental leaders, wherever they are in the hierarchy, are able to put aside their self-interests and help others to feel connected with others on a team or in an organization on a great mission and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and non addictive has what he calls an "immortality project" at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.

A book of inspiring insight and implementable leadership training by Fred Kofman--Google's Vice President and a founder and president of the Conscious Business Center International. . A must read-for business owner, and even for individual searching for the greater purpose of their working life. Vietnamese translation by Ai Diem.

Robert Jervis argues here that the possibility of nuclear war has created a revolution in military strategy and international relations. He examines how the potential for nuclear Armageddon has changed the meaning of war, the psychology of statesmanship, and the formulation of military policy by the superpowers.

The former Google executive and political activist tells the story of the Egyptian revolution he helped ignite through the power of social media. In the summer of 2010, thirty-year-old Google executive Wael Ghonim anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s following expanded quickly and moved from online protests to a nonconfrontational movement. On January 25, 2011, Tahrir Square resounded with calls for change. Yet just as the revolution began in earnest, Ghonim was captured and held for twelve days of brutal interrogation. After he was released, he gave a tearful speech on national television, and the protests grew more intense. Four days later, the president of Egypt was gone. In this riveting story, Ghonim takes us inside the movement and shares the keys to unleashing the power of crowds in the age of social networking. “A gripping chronicle of how a fear-frozen society finally topples its oppressors with the help of social media.” —San Francisco Chronicle “Revolution 2.0 excels in chronicling the roiling tension in the months before the uprising, the careful organization required and the momentum it unleashed.” —NPR.org

Please note: This is a companion version & not the original book. Sample Book Insights: #1 I asked the managers to introduce themselves, and when they did, I challenged them to a wager: if they didn’t know what their job was, they would have to bet a hundred dollars that they didn’t know. Most of them raised their hands. #2 The primary job of each and every member of the team is to help the team win. The primary job of a defensive player is to help the team win. The primary job of an offensive player is to help the team win. #3 The customer retention representative struggled with the sound clip of his conversation with Ryan Block. He was trying to do his job, which was to help his company be better, but he ended up doing a great disservice to Comcast through a public relations fiasco. #4 Leadership is the process of eliciting the internal commitment of others to accomplish a mission in alignment with the group’s values. Leadership is about getting what can’t be taken, and deserving what is freely given.

Presents techniques for organizational success that involve embracing such qualities as integrity, authenticity, accountability, and honesty.