Dr Matt Sawyer isn’t afraid to break rules. After losing his wife, he thinks life is too short for red tape. When there’s a suspected outbreak in his ER, the last person he wants brought in is someone like Callie ‘By the Book’ Turner!

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

This is a new release of the original 1941 edition.

A university level economics textbook by Dr. George B. N. Ayittey that provides instruction in both micro and macro, all with a focus on African institutions and illustrated with African examples.

"Why don't you come up and see me sometime?" Mae West invited and promptly captured the imagination of generations. Even today, years after her death, the actress and author is still regarded as the pop archetype of sexual wantonness and ribald humor. But who was this saucy starlet, a woman who was controversial enough to be jailed, pursued by film censors and banned from the airwaves for the revolutionary content of her work, and yet would ascend to the status of film legend? Sifting through previously untapped sources, author Jill Watts unravels the enigmatic life of Mae West, tracing her early years spent in the Brooklyn subculture of boxers and underworld figures, and follows her journey through burlesque, vaudeville, Broadway and, finally, Hollywood, where she quickly became one of the big screen's most popular--and colorful--stars. Exploring West's penchant for contradiction and her carefully perpetuated paradoxes, Watts convincingly argues that Mae West borrowed heavily from African American culture, music, dance and humor, creating a subversive voice for herself by which she artfully challenged society and its assumptions regarding race, class and gender. Viewing West as a trickster, Watts demonstrates that by appropriating for her character the black tradition of double-speak and "signifying," West also may have hinted at her own African-American ancestry and the phenomenon of a black woman passing for white. This absolutely fascinating study is the first comprehensive, interpretive account of Mae West's life and work. It reveals a beloved icon as a radically subversive artist consciously creating her own complex image.

British culture is strewn with names that strike a chord the world over such as Shakespeare, Churchill, Dickens, Pinter, Lennon and McCartney. This book examines the people, history and movements that have shaped Britain as it now is, providing key information in easily digested chunks.

The ultimate tool for students! Tired of using the same few phrases in all your presentations? Can't find the right expression to begin your college admissions essay? Stuck with a drab, uninspiring conclusion at the end of your research paper? Roget's Thesaurus of Words for Students will help you find the perfect words and phrases for any writing assignment. Unlike other titles that simply list related terms for each entry, this volume offers a pronunciation guide, definition, and a sample sentence for every word you look up, as well as for each of the synonyms under that entry. It also features hundreds of useful terms every student should know, making it the most essential tool on your desk when you're working on an essay or presentation. With Roget's Thesaurus of Words for Students at your side, you'll impress your teachers and advance straight to the head of the class!