Wyoming L.E.A.D. Class 15 created a Wyoming Beef Book to help promote Wyoming beef and encourage consumers to try our product. Wyoming beef producers put their hearts and souls into their cattle. It goes beyond pride, tradition, genetics and market trends. Consumers need to know this in order to understand that the majority of Wyoming beef producers care more about their cattle than their bottom line. The Wyoming Beef Book showcases the heart of Wyoming beef producers and their individual stories. This book has been endorsed by Wyoming Governor Matt Mead and will be used to promote Wyoming beef in several marketing campaigns.