With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about: - the importance of marketing in modern business - transforming your challenges into opportunities - marketing mistakes to avoid while starting a new business - navigating your brand journey to reach the maximum potential - understanding the right marketing context to scale new heights The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.

Why does one face sorrow and problems in life? What can allay the anxiety and stress inherent in the materialistic modern society? How can one get in touch with higher consciousness and strike a balance between the spiritual and worldly goals? If you are looking for answers to questions like these and searching for ways to empower your life, begin the quest with this volume, which presents the essence of one of the world’s most sacred texts in a simple and easy-to-understand manner. The Bhagavad Gita, a treasure trove of divine wisdom, was shared by Lord Krishna with Arjuna, the Pandava prince, at the battlefield of Kurukshetra, right before the Mahabharata or the ‘Great War’ began. It comprises 700 Sanskrit shlokas translated into English, which inspire one to seek and understand the profound truths of life through the ancient principles of Karma Yoga (the art of work), Gyan Yoga (the art of knowledge) and Bhakti Yoga (the art of devotion). These eternal principles help to live life to the fullest, so that one can work better, think better and live better by tapping into higher consciousness, accessing the spiritual dimension and nurturing the pure self. The Teachings of Bhagavad Gita is a perfect source to discover the art of self-empowerment by exploring the various facets of this most sacred text and imbibing its all-encompassing wisdom to attain unending joy, peace and success.

For professionals grappling with the challenges of corporate life, Leadership Lessons from the Bhagavad Gita offers a transformative path to overcome self-defeating habits and silence the mind's negative chatter-often the greatest barrier to effective leadership. This book advocates for a leadership style rooted in compassion for followers, stakeholders, and future generations, paving the way for harmonious workplace relationships and environmental stewardship. Moving away from conventional leadership models based on control, it promotes leadership by inspiration. At a time when trust in leadership is waning, this book introduces the concept of linked-leadership-leaders who connect through loving connection or bhakti-yoga with themselves (through self-knowledge), others, nature, and the supreme source. Drawing on the example of Krishna guiding Arjuna's chariot, it redefines leadership as a commitment to service, excellence, and virtuous character, inspiring others to follow suit. Its unique insights help you understand different personality types, motivating individuals according to their nature, and building effective teams for a harmonious and prosperous organizational culture. Ultimately, this book challenges leaders to embrace unity and diversity, achieving sustainable well-being and happiness in their organizations.

Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).

The timeless leadership wisdom of the Bhagavad Gita explained Although it was written well over two thousand years ago, the Bhagavad Gita ("Song of God"), a revered Hindu religious text, contains an immense wealth of ageless wisdom that speaks directly to the needs of today's business leaders. Timeless Leadership takes this unlikely resource and teases out important lessons on 18 aspects of leadership, from commercial vision to motivation, decision-making, and planning. Looking in detail at what the Gita has to say about these and other issues of interest to business professionals, Timeless Leadership focuses on one central point: that once the basic thought process of man is improved, the quality of his actions will improve as well, leading to better results. Uses an ancient religious text to highlight and explain key Western management concepts Explores the leadership ideas in the Bhagavad Gita and helps managers and leaders apply them to modern business life Weaves together the threads of wisdom from the Gita to shed light on issues and challenges for leaders at all levels Covering teachings and ideas that have only got better with time, Timeless Leadership adapts the wisdom of millennia past for today's business leaders.

Timeless Wisdom for Leaders The Bhagavad Gita has been considered a scriptural summary of ancient teachings and wisdom of the East. It has withstood the test of time for thousands of years and has been studied in the contexts of philosophy, theology, and literature. Bhagavad Gita on Effective Leadership is the first to compare its wisdom with theories and practices of leadership. Contemporary topics such as ‘emotional intelligence’ and ‘servant leadership’ were already discussed in the Bhagavad Gita thousands of years ago. This book explains how those and many other leadership topics were explored in the ancient text and how they are still relevant today. In the early 2000s, Pujan Roka studied the relevance of the Bhagavad Gita to the business world and in 2006, published his analysis in Bhagavad Gita on Effective Leadership. He is currently Director of Product Management at Cox Communications in Atlanta. He has written extensively for publications like The Atlanta Journal-Constitution and The Chief Executive.

The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.