This history recounts the remarkable story of the St. John Ambulance, its contribution to our country, and those who made it possible.

With her soft linen head scarf and white apron emblazoned with a red cross, the Voluntary Aid Detachment nurse, or VAD, has become a romantic emblem of the First World War. This Small Army of Women draws on diaries, letters, and interviews to tell the forgotten story of the nearly two thousand women from Canada and Newfoundland who volunteered to “do their bit” at home and overseas. Middle-class and well-educated but largely untrained, VADs were excluded from Canadian military hospitals overseas (the realm of the professional nurse) but helped solve Britain’s nursing deficit and filled gaps in Canada’s domestic nursing ranks. Their dedication and struggle to secure a place at their brothers’ bedsides reveals much about women’s contributions to the war effort, the tensions between amateur and professional nurses, and women’s evolving role outside the home.

As modern versions of the settler nation took root in twentieth-century Canada, beauty emerged as a business. Queen of the Maple Leaf deftly uncovers the codes of femininity, class, sexuality, and race that beauty pageants exemplified, whether they took place on local or national stages. A union-organized pageant such as Queen of the Dressmakers, for example, might uplift working-class women, but immigrant women need not apply. Patrizia Gentile demonstrates how beauty contests connected female bodies to white, wholesome, respectable, middle-class femininity, locating their longevity squarely within their capacity to reassert the white heteropatriarchy at the heart of settler societies.