The Manager's Guide to Competitive Marketing Strategies, Second Edition
Title | The Manager's Guide to Competitive Marketing Strategies, Second Edition PDF eBook |
Author | Norton Paley |
Publisher | Routledge |
Pages | 0 |
Release | 2021-05-13 |
Genre | Business & Economics |
ISBN | 1351409964 |
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
The Manager's Guide to Competitive Marketing Strategies
Title | The Manager's Guide to Competitive Marketing Strategies PDF eBook |
Author | Norton Paley |
Publisher | Thorogood Publishing |
Pages | 426 |
Release | 2006 |
Genre | Business & Economics |
ISBN | 1854183656 |
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Title | The Manager's Guide to Competitive Marketing Strategies, Second Edition PDF eBook |
Author | Norton Paley |
Publisher | Taylor & Francis |
Pages | 446 |
Release | 2021-05-13 |
Genre | Business & Economics |
ISBN | 1351409972 |
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
The Manager's Guide to Competitive Marketing Strategies, Third Edition
Title | The Manager's Guide to Competitive Marketing Strategies, Third Edition PDF eBook |
Author | Norton Paley |
Publisher | |
Pages | 412 |
Release | 2005 |
Genre | Marketing |
ISBN |
Manager'S Guide To Competetive Marketing Strategie
Title | Manager'S Guide To Competetive Marketing Strategie PDF eBook |
Author | Norton Paley |
Publisher | |
Pages | |
Release | 2007-01-01 |
Genre | |
ISBN | 9788130903491 |
Manager's Guide to Competitive Marketing Strategies
Title | Manager's Guide to Competitive Marketing Strategies PDF eBook |
Author | |
Publisher | |
Pages | 0 |
Release | |
Genre | |
ISBN |
Strategic Marketing
Title | Strategic Marketing PDF eBook |
Author | Douglas West |
Publisher | Oxford University Press, USA |
Pages | 613 |
Release | 2010-03-25 |
Genre | Business & Economics |
ISBN | 0199556601 |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.