The Manager's Guide to Competitive Marketing Strategies

The Manager's Guide to Competitive Marketing Strategies
Title The Manager's Guide to Competitive Marketing Strategies PDF eBook
Author Norton Paley
Publisher Thorogood Publishing
Pages 426
Release 2006
Genre Business & Economics
ISBN 1854183656

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HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.

The Manager's Guide to Competitive Intelligence

The Manager's Guide to Competitive Intelligence
Title The Manager's Guide to Competitive Intelligence PDF eBook
Author John J. McGonagle
Publisher Bloomsbury Publishing USA
Pages 268
Release 2003-09-30
Genre Business & Economics
ISBN 0313017409

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There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.

Business Intelligence

Business Intelligence
Title Business Intelligence PDF eBook
Author David Loshin
Publisher Newnes
Pages 401
Release 2012-11-27
Genre Computers
ISBN 0123858909

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Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered. This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts. - Guides managers through developing, administering, or simply understanding business intelligence technology - Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization's data into actionable knowledge - Contains a handy, quick-reference to technologies and terminology

Business and Competitive Analysis

Business and Competitive Analysis
Title Business and Competitive Analysis PDF eBook
Author Craig S. Fleisher
Publisher FT Press
Pages 679
Release 2007
Genre Business & Economics
ISBN 0131873660

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Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.

The Complete Guide to Competitive Intelligence

The Complete Guide to Competitive Intelligence
Title The Complete Guide to Competitive Intelligence PDF eBook
Author Kirk W. M. Tyson
Publisher Kirk Tyson International Limited
Pages 306
Release 2002
Genre Business & Economics
ISBN 9780966321920

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The Complete Guide to Competitive Intelligence: Second Edition is an invaluable source for executives, managers and planners. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 306 page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews and more, including the necessary worksheets conveniently provided on disks. Plus, it offers detailed instruction in designing and implementing a corporate CI process that can operate as an integral function of a corporation, company division or an individual business unit.

Competitive Intelligence

Competitive Intelligence
Title Competitive Intelligence PDF eBook
Author
Publisher APQC
Pages 81
Release 2004
Genre Business intelligence
ISBN 9781928593966

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Managing Frontiers in Competitive Intelligence

Managing Frontiers in Competitive Intelligence
Title Managing Frontiers in Competitive Intelligence PDF eBook
Author Craig S. Fleisher
Publisher Praeger
Pages 0
Release 2001
Genre Business & Economics
ISBN 1567203841

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Annotation Examines what's new and what's coming in the tools and techniques of competitive intelligence.