The Making of the American Creative Class narrates the history of workers in New York's publishing, advertising, design, and broadcasting industries and their efforts to improve their working conditions, set against the backdrop of the economic dislocations of twentieth-century capitalism.

Argues that United States' creative class is fighting for survival and explains why this should matter to all Americans.

World-renowned urbanist Richard Florida's bestselling classic on the transformation of our cities in the twenty-first century-now updated with a new preface In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class reshaping the twenty-first century's economy, geography, and workplace. This Creative Class is made up of engineers and managers, academics and musicians, researchers, designers, entrepreneurs and lawyers, poets and programmer, whose work turns on the creation of new forms. Increasingly, Florida observes, this Creative Class determines how workplaces are organized, which companies prosper or go bankrupt, and which cities thrive, stagnate or decline. Florida offers a detailed occupational, demographic, psychological, and economic profile of the Creative Class, examines its global impact, and explores the factors that shape "quality of place" in our changing cities and suburbs. Now updated with a new preface that considers the latest developments in our changing cities, The Rise of the Creative Class is the definitive edition of this foundational book on our contemporary economy.

During the middle decades of the twentieth century, the production of America's consumer culture was centralized in midtown Manhattan to an extent unparalleled in the history of the modern United States. Within a few square miles of skyscrapers were the headquarters of networks like NBC and CBS, the editorial offices of book publishers and mass circulation magazines such as Time and Life, numerous influential newspapers, and major advertising agencies on Madison Avenue. Every day tens of thousands of writers, editors, artists, performers, technicians, secretaries, and other white-collar workers made advertisements, produced media content, and enhanced the appearance of goods in order to boost sales. While this center of creativity has often been portrayed as a smoothly running machine, within these offices many white-collar workers challenged the managers and executives who directed their labors. In this definitive history, The Making of the American Creative Class examines these workers and their industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers' attention, their advertising expenditures financed the growth of enterprises engaged in the production of culture, which in turn provided employment for an increasing number of clerical, technical, professional, and creative workers. The book explores employees' efforts to improve their working conditions by forming unions, experimenting with alternative media and cultural endeavors supported by public, labor, or cooperative patronage, and expanding their opportunities for creative autonomy. As blacklisting and attacks on militant unions left them destroyed or weakened, workers in advertising, design, publishing, and broadcasting in the late twentieth century were constrained in their ability to respond to economic dislocations and to combat discrimination in the culture industries. At once a portrait of a city and the national culture of consumer capitalism it has produced, The Making of the American Creative Class is an innovative narrative of modern American history that addresses issues of earnings and status still experienced by today's culture workers.

This cross-disciplinary reader gives students the opportunity to read and write about significant issues across the arts and sciences and to explore how knowledge is constructed and communicated. Thirty-eight contemporary essays are preceded by introductory chapters on writing and reading and are followed by assignment sequences that juxtapose three or more essays with a central theme. Discussion, library and Internet research, and writing activities accompany each reading. While the essays are arranged in alphabetical order, the text also offers alternative thematic and disciplinary tables of contents. The Second Edition of Making Sense presents works by well-known authors such as Annie Dillard, Gloria Anzalduacute;a, bell hooks, Lawrence Lessig, Ralph Ellison, and Nancy Sommers, as well as selections by lesser-known writers from a variety of fields. New! Students will be engaged by the variety of new readings by writers such as Dorothy Allison and Marita Sturken. New images also appear throughout the text, ranging from Depression-era photos accompanying Dorothy Allison's essay to advertisements accompanying Stuart Ewen's essay on consumer style. New! Pre-reading questions—"What Do You Know?" and "What Do You Expect to Discover?"—guide students to uncover what they already know about a topic so they can move with more confidence into their reading of the text. These questions also help students anticipate key ideas and develop their own framework for understanding the readings. New! Updated post-reading questions are now arranged in the following four categories: Reading, Rereading, and Analysis; Responding through Writing: Building an Interpretation; Going Further: Learning from Other Sources; and Applying What You've Learned. New! Ten new assignment sequences invite students to read critically and to practice their revision skills. Topics include "History and Memory," with selections from bell hooks, Ralph Ellison and Julie Charlip, and "Images and Words," with selections from Arlie Hochschild, Richard Florida, and Yi-Fu Tuan. This edition offers two appendices: "Making Sense through Research" and "Writing in the Disciplines," a collection of five essays by academics and professionals on the value of effective writing in a variety of fields.

Vols. for 1957-61 include an additional (mid-January) no. called Directory issue, 1st-5th ed. The 6th ed. was published as the Dec. 1961 issue.