Take a magical tour with author Kenneth Moore as he guides you through your journey to becoming a real Santa Claus. With over 35 years of experience in the role of the world's most beloved holiday icon, Ken shares with you his knowledge, insider tips, and trade "secrets" so you can truly discover for yourself...The Magic of Santa Claus!

The official course book for the International University of Santa Claus (IUSC) this 246-page book is a complete training course, written by one of America's most recognized, premiere Santas. Over 4,000 copies of this course book have been sold and over 3,500 have attended the IUSC's School4Santas in the past 15 years. Written for both Real Bearded and Theatrically bearded Santas, Mrs. Claus, and Holiday Professionals and Volunteers, this is one of the most comprehensive training books offered. Subjects covered include; A Brief History of Santa Claus - The Basics of Being Santa - #1 You are there for the Children - Working with Children - Special needs children & families - Grooming and Appearance - Your Image as Santa - Santas Magic Wardrobe - - Work Environments - Mall Santa or Private Event Santa? - Appearances at Special Events - Children's Parties & Home visits - Parades & Tree lightings - Entertainment & Presentation styles - Posing for Photos - Talking with Children - Answering Difficult Questions - Working with Pets - The basic business aspects of being a Santa - Marketing & Promotion -- Get a Head Start on the Holidays - Being prepared for the job - Checklists of supplies and equipment -- What Qualities do Great Santa's Possess - A Santa of Character. and how to HO, HO, HO School4Santas, officially The International University of Santa Claus, has been seen and featured on NBC, CBS, CNN, Fox News, the Discovery Channel, National Geographic, the Travel channel, the History Channel, in over a dozen documentaries and featured in the Wall Street Journal, Los Angeles Times and over 800 other news articles, radio and television news stories.

"A heartwarming true-life fable from the Radio City Christmas Spectacular Santa--including his personal journey of discovering the magic of Christmas"--Provided by publisher.

A veteran Santa reveals heartwarming true stories and lessons from his twenty-year career spreading Christmas magic. With the holiday shopping season beginning earlier each year, more than ever. Americans are struggling to remember the true meaning of Christmas. And who better to deliver the gift of Christmas inspiration than a man who has spent the last two decades playing Santa? Sal Lizard was in his twenties when his beard and hair turned completely white. Today he appears everywhere from malls and parades to schools and hospitals. And— from his custom-made red velvet suits to the mistletoe that hangs from the rearview mirror in his Santa-mobile—he is Santa Claus three hundred and sixty-five days a year. In Being Santa Claus Sal reflects on his experiences with both children and adults including: Christmas magic is all around us: We don’t always see it, but it is there, shaping and enriching our lives. Sometimes you need to go that extra mile:Santa Claus is the one person who can’t even use a blizzard as an excuse not to honor his commitments, and Sal teaches adults the importance of always showing up for our children. Even a small child can make a big difference: Sal has met some impressive children over the years, and he’s learned that you don’t need to be a grown-up to make an impact on the world around you. In Being Santa Claus Sal shares these lessons, along with often heartwarming, occasionally heartbreaking, and sometimes downright hysterical stories from his twenty-year career as Santa.

He's a symbol of hope and hapiness, of generosity and benevolence. Santa Clause is simply one of the most beloved legends ever embraced. The Story of Santa explores the history of Father Christmas. Who is he, really? Where did he come from? (His origins may surprise you!) Why does he fulfill our wishes? And what can we learn from him? He's become a ubiquitous figure during the Christmas season with his white beard, red suit, and prominent belly, but just how much do those celebrating the happy holiday really know about Santa Claus? Here is the whole story from the beginning—including the pre-Santas like Sinterklaas, Father Christmas, and of course, St. Nicholas. This beautifully illustrated book celebrates all things Santa ranging from the much-loved poem "The Night Before Christmas" to the songs, movies, images, and stories that are loved by both young and old. Along the way, it explores the favorite stories that have sprung up around him, including Santa’s elves, his workshop, Santa’s beloved reindeer and the legend of Mrs. Claus and the North Pole abode where she and her husband make their home. You'll even learn the secret to how Santa has time to visit every house around the world in just one night (a mathematician explains how it’s physically possible).

Come visit the magical world of Santa Claus This enchanting book whisks children to the North Pole. Kids can enjoy a glimpse of Santa's house; his workshop, where all the toys are built; Elf Village; and, of course, the mailroom, where all the letters from good girls and boys get sorted. Every secret is revealed, from how Santa chooses and trains his reindeer to how his sleigh spans the globe fast enough to bring gifts to everyone in time for Christmas morn.

The Elf on the Shelf: A Christmas Tradition is an activity the entire family will enjoy. Based on the tradition Carol Aebersold began with her family in the 1970s, this cleverly rhymed children's book explains that Santa knows who is naughty and/or nice because he sends a scout elf to every home. During the holiday season, the elf watches children by day and reports to Santa each night. When children awake, the elf has returned from the North Pole and can be found hiding in a different location. This activity allows The Elf on the Shelf to become a delightful hide-and-seek game.