Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Fashion AND fairies? An unbeatable combination! The Fashion Fairies use their magic accessories to make sure that fashion everywhere is fun and fresh. But when jealous Jack Frost steals their magic away, it could lead to a fashion flop! Luckily, Rachel and Kirsty are ready to dive into another fairy adventure. . . . Without Jennifer the Hair Stylist Fairy's magic brush, bad hair days are happening every day! Can Rachel and Kirsty come to the rescue?

Pattern Magic is the cult pattern-cutting book from Japan. Taking inspiration from nature, from geometric shapes and from the street, this book harnesses the sheer joy of making and sculpting clothes. Pattern Magic takes a creative approach to pattern cutting, with step-by-step projects for fashion designers and dressmakers to enjoy. All the basic information you need to start pattern cutting is included, from the basic block to measurements and scaling. Each project is beautifully illustrated with clear diagrams and photographs showing the stages of construction, the toiles and the finished garments. These easy-to-follow illustrations and detailed instructions make it easy to create stunning, sculptural clothes with a couture look. Step-by-step projects for fashion designers and dressmakers - with clear diagrams and photographs. Gives all the basic information needed to start pattern cutting: from the basic block to measurements and scaling. Easy-to-follow, detailed instructions make it easy to create stunning, sculptural clothes with a couture look Reviews for Pattern Magic: 'The feeling of figuring the puzzle out makes this book series a joy to explore' House of Pinheiro 'If you've mastered the basics of pattern cutting, have caught the bug and are eager to experiment with complex 3d designs, you should definitely take a look at Pattern Magic' Tilly And The Buttons Blog 'I've had an explosion of inspiration, and I'm not even an expert in sewing!...I'm sure that many of you, fashion designers or not, can learn a lot from these tutorials' ImaginativeBloom.com CONTENTS: Part 1: Creating form through inspiration: Accents, Gathered hole, Crater, The drop hole, Lumps and bumps Part 2: Making patterns for haute couture garments: Draped design, The twist, Hide and seek, Interwoven design, Bamboo shoot, The knot, Two distinct expressions, An intriguing curve, Bunka-style sloper (block) for an adult woman, Bunka-style sloper (block) for an adult woman (Size M) (half-scale)

Presents six dressmaking patterns that can be used to create an entire wardrobe that has thirty-six different looks and a total of over two hundred garments and accessories.

Fashion AND fairies? An unbeatable combination! The Fashion Fairies use their magic accessories to make sure that fashion everywhere is fun and fresh. But when jealous Jack Frost steals their magic away, it could lead to a fashion flop! Luckily, Rachel and Kirsty are ready to dive into another fairy adventure. . . . It's time to make costumes for the local fashion show auditions, but everything is going all wrong! Rachel and Kirsty have to help Tyra the Designer Fairy find her magical measuring tape -- and fast!

Kirsty and Rachel are excited to be entering a charity fashion show where children get to show off their own designs. Unfortunately, Jack Frost thinks everyone in the world should dress like him, and steals the fashion fairies' seven magical items to put his naughty plan into action! Kirsty and Rachel need to find Matilda the hair stylist fairy's magic brush, before bad hair days start happening every day.