In the 1930s radio stations filled the airwaves with programs and musical performances about rural Americans—farmers and small-town residents struggling through the Great Depression. One of the most popular of these shows was Lum and Abner, the brainchild of Chester "Chet" Lauck and Norris "Tuffy" Goff, two young businessmen from Arkansas. Beginning in 1931 and lasting for more than two decades, the show revolved around the lives of ordinary people in the fictional community of Pine Ridge, based on the hamlet of Waters, Arkansas. The title characters, who are farmers, local officials, and the keepers of the Jot 'Em Down Store, manage to entangle themselves in a variety of hilarious dilemmas. The program's gentle humor and often complex characters had wide appeal both to rural southerners, who were accustomed to being the butt of jokes in the national media, and to urban listeners who were fascinated by descriptions of life in the American countryside. Lum and Abner was characterized by the snappy, verbal comedic dueling that became popular on radio programs of the 1930s. Using this format, Lauck and Goff allowed their characters to subvert traditional authority and to poke fun at common misconceptions about rural life. The show also featured hillbilly and other popular music, an innovation that drew a bigger audience. As a result, Arkansas experienced a boom in tourism, and southern listeners began to immerse themselves in a new national popular culture. In Lum and Abner: Rural America and the Golden Age of Radio, historian Randal L. Hall explains the history and importance of the program, its creators, and its national audience. He also presents a treasure trove of twenty-nine previously unavailable scripts from the show's earliest period, scripts that reveal much about the Great Depression, rural life, hillbilly stereotypes, and a seminal period of American radio.

There was a time when rural comedians drew most of their humor from tales of farmers' daughters, hogs, hens, and hill country high jinks. Lum and Abner and Ma and Pa Kettle might not have toured happily under the "Redneck" marquee, but they were its precursors. In Ain't That a Knee-Slapper: Rural Comedy in the Twentieth Century, author Tim Hollis traces the evolution of this classic American form of humor in the mass media, beginning with the golden age of radio, when such comedians as Bob Burns, Judy Canova, and Lum and Abner kept listeners laughing. The book then moves into the motion pictures of the 1930s, 1940s, and 1950s, when the established radio stars enjoyed second careers on the silver screen and were joined by live-action renditions of the comic strip characters Li'l Abner and Snuffy Smith, along with the much-loved Ma and Pa Kettle series of films. Hollis explores such rural sitcoms as The Real McCoys in the late 1950s and from the 1960s, The Andy Griffith Show, The Beverly Hillbillies, Green Acres, Hee Haw, and many others. Along the way, readers are taken on side trips into the world of animated cartoons and television commercials that succeeded through a distinctly rural sense of fun. While rural comedy fell out of vogue and networks sacked shows in the early 1970s, the emergence of such hits as The Dukes of Hazzard brought the genre whooping back to the mainstream. Hollis concludes with a brief look at the current state of rural humor, which manifests itself in a more suburban, redneck brand of standup comedy.