This is a new edition of Susan George's acclaimed satire on capitalism. Fictional experts recruited by world leaders to discuss the future of global capitalism provide their assessment of the dire state of the current economy and put forward new ideas for ensuring the survival of the system. But at what cost? Susan George provides a brilliant and chilling vision of the way the winners in the globalisation game profit from poverty and reveals, with relentless logic, the dark future that lies ahead under capitalism. This new edition features a new introduction from the author.

Participants in the worldwide citizens' movement for social change and global justice like to proclaim that 'Another World Is Possible.' But is it? To this popular slogan, Susan George adds a cautionary 'If' and suggests how we can indeed reach that other world. Whether you are a seasoned campaigner and confirmed 'world-changer,' someone who wonders how you can join in the growing citizens' movement, or someone who simply wants to know what this movement is about, this book is for you. You will discover that we are not condemned to glaring North-South inequalities, obscene wealth gaps, environmental destruction or inordinate power remaining in the hands of a small minority, if...

Presents an introduction to the open-source electronics prototyping platform.

An innovative analysis of financialization in the context of postfordist cognitive capitalism.

Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you’ll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This expanded second edition—updated for Cassandra 3.0—provides the technical details and practical examples you need to put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra’s non-relational design, with special attention to data modeling. If you’re a developer, DBA, or application architect looking to solve a database scaling issue or future-proof your application, this guide helps you harness Cassandra’s speed and flexibility. Understand Cassandra’s distributed and decentralized structure Use the Cassandra Query Language (CQL) and cqlsh—the CQL shell Create a working data model and compare it with an equivalent relational model Develop sample applications using client drivers for languages including Java, Python, and Node.js Explore cluster topology and learn how nodes exchange data Maintain a high level of performance in your cluster Deploy Cassandra on site, in the Cloud, or with Docker Integrate Cassandra with Spark, Hadoop, Elasticsearch, Solr, and Lucene

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Lobbying has long been part of the political landscape. But in recent years links between big business and government have become stronger and more far-reaching than ever. Global corporations now demand control over decisions affecting labour laws, finance, public health, food and agriculture, safety regulations, taxes and international trade and investment. They even claim the right to private tribunals where they can sue governments for passing laws that could harm their present or future profits. These business elites dont want to govern directly. They operate behind the scenes - directing planning, setting standards and fashioning government to maximise their own profits. Thanks to the UN Global Compact they have extended their influence to the highest levels of multilateral decision-making and now, via the Davos-inspired Global Redesign Initiative, they are setting their sights on managing world-wide public policy. Elected by and accountable to no one, secretive and highly organized, these shadow sovereigns are destroying the very notion of the common good and making a mockery of democracy. It is high time we challenged this assault on our rights and our institutions. In this incisive and clear-sighted book Susan George provides us with the practical knowledge to do just that.