The Loyalty Leap for B2B
Title | The Loyalty Leap for B2B PDF eBook |
Author | Bryan Pearson |
Publisher | Penguin |
Pages | 110 |
Release | 2013-07-09 |
Genre | Business & Economics |
ISBN | 0698138236 |
The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.
The Loyalty Leap For B2B
Title | The Loyalty Leap For B2B PDF eBook |
Author | Bryan Pearson |
Publisher | Penguin Canada |
Pages | 110 |
Release | 2013-07-09 |
Genre | Business & Economics |
ISBN | 0143189727 |
The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers
The Loyal Ronins
Title | The Loyal Ronins PDF eBook |
Author | Shunsui Tamenaga |
Publisher | |
Pages | 374 |
Release | 1884 |
Genre | Forty-seven Rōnin |
ISBN |
The Loyal Clans
Title | The Loyal Clans PDF eBook |
Author | Audrey Cunningham |
Publisher | Cambridge University Press |
Pages | 601 |
Release | 2014-07-25 |
Genre | History |
ISBN | 1107456355 |
Originally published in 1932, this book provides a detailed account of the Scottish Highland clan system and its relationship with the development of Jacobitism. Information is provided on different clans and their relationship with various political entities and structures. This book will be of value to anyone with an interest in Scottish history and the clan system.
The Loyal West in the Times of the Rebellion
Title | The Loyal West in the Times of the Rebellion PDF eBook |
Author | John Warner Barber |
Publisher | |
Pages | 778 |
Release | 1865 |
Genre | Mississippi River Valley |
ISBN |
The Loyal Ronins an Historical Romance, translated from the Japanese of Tamenaga Shunsui by Shiuichiro Saito and Edward Greey, illustrated by Kei-Sai Yei-Sen, of Yedo
Title | The Loyal Ronins an Historical Romance, translated from the Japanese of Tamenaga Shunsui by Shiuichiro Saito and Edward Greey, illustrated by Kei-Sai Yei-Sen, of Yedo PDF eBook |
Author | Shunsui Tamenaga |
Publisher | |
Pages | 380 |
Release | 1880 |
Genre | |
ISBN |
A Leap in the Dark
Title | A Leap in the Dark PDF eBook |
Author | Albert Venn Dicey |
Publisher | |
Pages | 280 |
Release | 1893 |
Genre | Home rule |
ISBN |