In the Eighteenth-century, critics of capitalism denounced the growth of luxury and effeminacy; supporters applauded the increase of refinement and the improved status of women. This pioneering study explores the way the association of commerce and femininity permeated cultural production. It looks at the first use of a female author as an icon of modernity in the Athenian Mercury , and reappraises works by Elizabeth Singer Rowe, Mandeville, Defoe, Pope and Elizabeth Carter. Samuel Richardson's novels represent the culmination of the English debate, while contemporary essays by David Hume move towards a fully-fledged enlightenment theory of feminization.

In Hey Presto! Swift and the Quacks, Hugh Ormsby-Lennon reveals how medicine shows, both ancient and modern, galvanized Jonathan Swift's imagination and inspired his wittiest satiric voices. Swift dubbed these multifaceted traveling entertainments his Stage-itinerant or "Mountebank's Stage." In the course of arguing that the stage-itinerant formed an irresistible model for A Tale of a Tub, Ormsby-Lennon also surmises that the mountebank's stage will disclose that missing link, long sought, that connects the dual objects of Swift's ire: gross corruptions in both Religion and Learning.