These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.

Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.

Branch Rickey's own words from his personal papers are skillfully compiled to form a book of witticisms and observations that abounds with common sense and insight, stands today a work of inspiration.

In Poker: The Real Deal and Phil Gordon's Little Green Book, Phil Gordon -- a world-class player and teacher -- shared the strategies, tips, and expertise he's gleaned during his phenomenally successful career. Now, he shows players how to apply those theories to actual hands in order to make smart, confident decisions with every move. Gordon walks readers through hands that he's encountered in cash games; early, middle, and late tournament play; Sit & Gos; satellites and supersatellites; and the final table of the World Series of Poker, revealing not only what plays he made but also why he made them. He relates what goes through a pro's mind in every situation, whether it's a timely bluff or a questionable call, and helps players calculate their own best moves in the most pressure-fueled of situations. In analyzing specific hands, Gordon also imparts important lessons in key poker skills such as calculating odds, shorthanded play, and discovering tells. And he discusses memorable plays -- the good and the oh-so-bad -- explaining why certain moves were made and, in many cases, how the hands should have been played differently. Insightful, witty, and filled with real-life pro secrets, Phil Gordon's Little Blue Book is required reading for every player looking to make a profit and raise his game to the next level.

A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.

Fiction. LGBTQIA Studies. The playful and poignant novel LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) sifts through a queer trans woman's unrequited love for her straight trans friend who died. A queer love letter steeped in desire, grief, and delight, the story is interspersed with encyclopedia entries about a fictional TV show set on an isolated island. The experimental form functions at once as a manual for how pop culture can help soothe and mend us and as an exploration of oft-overlooked sources of pleasure, including karaoke, birding, and butt toys. Ultimately, LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) reveals with glorious detail and emotional nuance the woman the narrator loved, why she loved her, and the depths of what she has lost.