The Language of Organizational Styling
Title | The Language of Organizational Styling PDF eBook |
Author | Lionel Wee |
Publisher | Cambridge University Press |
Pages | 213 |
Release | 2015-01-22 |
Genre | Business & Economics |
ISBN | 110705480X |
This interdisciplinary, book-length study of the linguistics of organizational styling presents an innovative take on the notion of style.
The Language of Organizational Styling
Title | The Language of Organizational Styling PDF eBook |
Author | Lionel Wee |
Publisher | Cambridge University Press |
Pages | 213 |
Release | 2015-01-22 |
Genre | Language Arts & Disciplines |
ISBN | 1316194922 |
The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.
The Language of Organization
Title | The Language of Organization PDF eBook |
Author | Robert Westwood |
Publisher | SAGE |
Pages | 383 |
Release | 2001-09-28 |
Genre | Language Arts & Disciplines |
ISBN | 1446264394 |
The importance of communication for organizations has been an ongoing concern since management was first theorized. Yet language has tended to be viewed as simply a medium of communication - without language per se being theoretically problematized. This book enables a more critical exploration of the major theoretical positions on language and organization, explaining why language warrants a more central and considered place in organization studies. Language and Organization explains how various perspectives on the relationship between language and organization can be represented and explored. Concerned with issues such as power, knowledge and organizational discourse, this book will provide essential new links for a proper conceptualisation and understanding of organizations.
MLA Style Manual and Guide to Scholarly Publishing
Title | MLA Style Manual and Guide to Scholarly Publishing PDF eBook |
Author | Joseph Gibaldi |
Publisher | |
Pages | 384 |
Release | 1998 |
Genre | Academic writing |
ISBN |
Since its publication in 1985, the "MLA Style Manual" has been the standard guide for graduate students, teachers, and scholars in the humanities and for professional writers in many fields. Extensively reorganized and revised, the new edition contains several added sections and updated guidelines on citing electronic works--including materials found on the World Wide Web.
Understanding Organizations Through Language
Title | Understanding Organizations Through Language PDF eBook |
Author | Susanne Tietze |
Publisher | SAGE |
Pages | 204 |
Release | 2003-09-09 |
Genre | Business & Economics |
ISBN | 9780761967194 |
`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London Offering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.
The Language of Global Success
Title | The Language of Global Success PDF eBook |
Author | Tsedal Neeley |
Publisher | Princeton University Press |
Pages | 200 |
Release | 2019-11-19 |
Genre | Business & Economics |
ISBN | 0691196125 |
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
AI in Language Teaching, Learning, and Assessment
Title | AI in Language Teaching, Learning, and Assessment PDF eBook |
Author | Pan, Fang |
Publisher | IGI Global |
Pages | 406 |
Release | 2024-02-12 |
Genre | Language Arts & Disciplines |
ISBN |
The introduction of Artificial Intelligence (AI) has ignited a fervent academic discourse. AI's role is as both a powerful ally and a potential adversary in education. For instance, ChatGPT is a generative AI which mimics human conversation with impressive precision. Its capabilities span the educational spectrum, from answering questions and generating essays to composing music and coding. Yet, as with any innovation, its advent has sparked a spirited academic dialogue. AI in Language Teaching, Learning, and Assessment seeks to address these concerns with rigor and thoughtfulness. It explores the undeniable drawbacks of AI in language education and offers strategic insights into their prevention. It scrutinizes the resources and safeguards required to ensure the ethical and secure integration of AI in academic settings. This book lays out the multifaceted benefits of incorporating AI into language teaching, learning, and assessment. Its chapters dissect the transformative impact of AI on pedagogy, teaching materials, assessment methodologies, applied linguistics, and the broader landscape of language education development. This book is a valuable resource for language learners, educators, researchers, and scholars alike. It beckons to those who are keen on exploring and implementing AI in education, as well as AI developers and experts seeking to bridge the chasm between technology and language education.