The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controlled. Sumner Murray Redstone (1923–2020), who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family. In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. The ninety-seven-year-old mogul’s life became a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which included Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits was Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle. Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future. A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote.

A treasury of thirty-seven years of flying and teaching experience in the world's most popular executive aircraft. Tom Clements' articles, stories, and operating tips all compiled into one reference book. This information will be invaluable for current or future pilots of King Air airplanes.

Early in 1733 Augustus II, elector of Saxony and king of Poland, died in Warsaw from complications of a gangrenous foot. The elective throne of Poland thus fell vacant, and the states of Europe began cautious maneuvers designed to secure for each some national advantage in the choice of a successor. Before the year was out, diplomacy had given way to military force. Yet the Age of Reason fostered a relationship between diplomacy and warfare that limited the violence of military action. The War of Polish Succession might have produced widespread carnage. It was a major struggle among the great powers of Europe with actions in Poland, the Rhineland, and Italy. Many illustrious commanders took part -- Marshal Villars and Prince Eugene, Maurice de Saxe and Count Daun. Behind them stood the powerful figures of Cardinal Fleury, anxious to uphold the honor of King Louis even as he guarded against escalation of the war, and Emperor Charles VI, obsessed with his desire to keep the Holy Roman Empire in Hapsburg hands. After three years of wary military action the war ended as it had begun, in a series of secret diplomatic maneuvers. No nation was annihilated, no prince unthroned, and once again Europe's precarious balance of power had been restored. John L. Sutton's engrossing account, the first in any major European language to bring together the evidence from the great diplomatic and military archives of Europe, reveals the very essence of eighteenth-century warfare, with its grand campaigns as formal as minuets, its sieges as gentlemanly as court receptions. On another level, the plight of the mercenaries who did much of the fighting yet had no stake in the conflict beyond day-to-day survival is portrayed just as vividly in this clear-eyed examination of a dynastic war and its setting.

LONGLISTED for the 2017 NATIONAL BOOK AWARD FOR FICTION An urgent, essential collection of stories about immigration, broken dreams, Los Angeles gang members, Latin American families, and other tales of high stakes journeys, from the award-winning author of War by Candlelight and At Night We Walk in Circles. Migration. Betrayal. Family secrets. Doomed love. Uncertain futures. In Daniel Alarcón's hands, these are transformed into deeply human stories with high stakes. In "The Thousands," people are on the move and forging new paths; hope and heartbreak abound. A man deals with the fallout of his blind relatives' mysterious deaths and his father's mental breakdown and incarceration in "The Bridge." A gang member discovers a way to forgiveness and redemption through the haze of violence and trauma in "The Ballad of Rocky Rontal." And in the tour de force novella, "The Auroras", a man severs himself from his old life and seeks to make a new one in a new city, only to find himself seduced and controlled by a powerful woman. Richly drawn, full of unforgettable characters, The King is Always Above the People reveals experiences both unsettling and unknown, and yet eerily familiar in this new world.