Provides an overview of all aspects of the international spirits business.

Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and consumer research methods and provides a detailed analysis of their applications to a variety of different alcoholic beverages.Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics such as shelf life evaluation and gas chromatography – olfactometry. Part two concentrates on fermented beverages such as beer and wine, while distilled products including brandies, whiskies and many others are discussed in part three. Finally, part four examines how consumer research methods can be employed in product development in the alcoholic beverage industry.With its distinguished editor and international team of contributors, Alcoholic beverages is an invaluable reference for those in the brewing, winemaking and distilling industries responsible for product development and quality control, as well as for consultants in sensory and consumer science and academic researchers in the field. - Comprehensively analyses the application of sensory evaluation and consumer research methods in the alcoholic beverage industry - Considers shelf life evaluation, product development and gas chromatography - Chapters examine beer, wine, and distilled products, and the application of consumer research in their production

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. - Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner - Includes a chapter on marketing and selling whisky - Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.

From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.

Although consumption of spirits on a global scale is vast, the spirits industry derives its profits from a relatively small number of countries and product lines. This valuable book provides an overview of all aspects of the industry, covering all major categories of spirits, and contains a wealth of information on trading statistics, regulations and consumption patterns. It discusses the challenges facing the giant companies, profiling the leading companies in detail, and assesses whether their structure is appropriate to long-term success in the industry. The international spirits industry offers the most comprehensive picture currently available of the dynamics and structure of this fascinating business and shows: - How spirits fit into the global business in alcoholic beverages - Why the image and popular perception of the alcohol business is so important - How health concerns are likely to affect the future of the business - How spirits are produced, regulated, distributed and taxed - How consumption patterns are changing and why women are becoming more important to the industry - What strategies companies can adopt for building brands - How profitable the industry is and how the major players are adapting themselves to new challenges such as the InternetDespite the age of alcohol production, the business is in a state of flux with little agreement as to its future. This book provides a valuable insight into this changeable situation and is a unique resource for analysts and economists and all those involved in the production, distribution and sales of spirits worldwide.

Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.

This book takes you on a very different journey to wine country, inviting you to enjoy the remarkable stories of twenty dynamic women in the world of wine. These women share their lives, wine tips, pairings, and most important, enthusiasm for wine while imparting their rich life lessons and wine expertise—a wonderful way to share your love for wine with the enterprising women who help bring it to your table.