A Dictionary of Marketing

A Dictionary of Marketing
Title A Dictionary of Marketing PDF eBook
Author Charles Doyle
Publisher Oxford University Press, USA
Pages 450
Release 2011-03-24
Genre Business & Economics
ISBN 0199590230

Download A Dictionary of Marketing Book in PDF, Epub and Kindle

Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

International Dictionary of Marketing and Communication

International Dictionary of Marketing and Communication
Title International Dictionary of Marketing and Communication PDF eBook
Author Frank William. Jefkins
Publisher Springer Science & Business Media
Pages 397
Release 2012-12-06
Genre Business & Economics
ISBN 1468415239

Download International Dictionary of Marketing and Communication Book in PDF, Epub and Kindle

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

The International Dictionary of Artificial Intelligence

The International Dictionary of Artificial Intelligence
Title The International Dictionary of Artificial Intelligence PDF eBook
Author William J. Raynor
Publisher Global Professional Publishi
Pages 552
Release 1999
Genre Business & Economics
ISBN 9781888998009

Download The International Dictionary of Artificial Intelligence Book in PDF, Epub and Kindle

This work shows how to capture the business of mid-sized companies - from the basic concepts of foreign exhange to prospecting the corporate client. The author shows the finer points of foreign exchange regimes recognized by the IMF and that exchange rates are a matter of government restrictions

The AMA Dictionary of Business and Management

The AMA Dictionary of Business and Management
Title The AMA Dictionary of Business and Management PDF eBook
Author George Thomas Kurian
Publisher AMACOM Div American Mgmt Assn
Pages 298
Release 2013
Genre Business & Economics
ISBN 0814420281

Download The AMA Dictionary of Business and Management Book in PDF, Epub and Kindle

Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.

The Dictionary of Marketing

The Dictionary of Marketing
Title The Dictionary of Marketing PDF eBook
Author Azaz Motiwala
Publisher Lulu.com
Pages 296
Release 2005
Genre Business & Economics
ISBN 1435705122

Download The Dictionary of Marketing Book in PDF, Epub and Kindle

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

The Dictionary of Event Management

The Dictionary of Event Management
Title The Dictionary of Event Management PDF eBook
Author Joe Goldblatt
Publisher Wiley
Pages 0
Release 1996-06-04
Genre Business & Economics
ISBN 9780471287926

Download The Dictionary of Event Management Book in PDF, Epub and Kindle

From the author of the bestselling Special Events, comes a new dictionary that special event professionals and students alike will refer to repeatedly. The Dictionary of Event Management defines and clarifies numerous terms for professionals and anyone interested in all components of modern event management. With this invaluable resource, the reader will gain added confidence in his or her own managerial vocabulary.

Dictionary of e-Business

Dictionary of e-Business
Title Dictionary of e-Business PDF eBook
Author Francis Botto
Publisher John Wiley & Sons
Pages 386
Release 2003-01-17
Genre Business & Economics
ISBN 9780470844700

Download Dictionary of e-Business Book in PDF, Epub and Kindle

The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security) * Demontrates clear applications to both technical and business markets * Covers all the latest developments in this fast moving field