A Dictionary of Marketing

A Dictionary of Marketing
Title A Dictionary of Marketing PDF eBook
Author Charles Doyle
Publisher Oxford University Press, USA
Pages 450
Release 2011-03-24
Genre Business & Economics
ISBN 0199590230

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Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

International Dictionary of Marketing and Communication

International Dictionary of Marketing and Communication
Title International Dictionary of Marketing and Communication PDF eBook
Author Frank William. Jefkins
Publisher Springer Science & Business Media
Pages 397
Release 2012-12-06
Genre Business & Economics
ISBN 1468415239

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This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

The International Dictionary of Artificial Intelligence

The International Dictionary of Artificial Intelligence
Title The International Dictionary of Artificial Intelligence PDF eBook
Author William J. Raynor
Publisher Global Professional Publishi
Pages 552
Release 1999
Genre Business & Economics
ISBN 9781888998009

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This work shows how to capture the business of mid-sized companies - from the basic concepts of foreign exhange to prospecting the corporate client. The author shows the finer points of foreign exchange regimes recognized by the IMF and that exchange rates are a matter of government restrictions

The Dictionary of Marketing

The Dictionary of Marketing
Title The Dictionary of Marketing PDF eBook
Author Azaz Motiwala
Publisher Lulu.com
Pages 296
Release 2005
Genre Business & Economics
ISBN 1435705122

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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

The Dictionary of Event Management

The Dictionary of Event Management
Title The Dictionary of Event Management PDF eBook
Author Joe Goldblatt
Publisher Wiley
Pages 0
Release 1996-06-04
Genre Business & Economics
ISBN 9780471287926

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From the author of the bestselling Special Events, comes a new dictionary that special event professionals and students alike will refer to repeatedly. The Dictionary of Event Management defines and clarifies numerous terms for professionals and anyone interested in all components of modern event management. With this invaluable resource, the reader will gain added confidence in his or her own managerial vocabulary.

International Dictionary of Hospitality Management

International Dictionary of Hospitality Management
Title International Dictionary of Hospitality Management PDF eBook
Author Abraham Pizam
Publisher Routledge
Pages 332
Release 2010-05-14
Genre Business & Economics
ISBN 1136394222

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The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants and Food service * Time-share * Clubs * Events As well as a functional one: * Accounting and Finance * Marketing * Strategic Management * Human Resources * Information Technology * Facilities Management An abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.

Dictionary of International Business Terms

Dictionary of International Business Terms
Title Dictionary of International Business Terms PDF eBook
Author John J. Capela
Publisher Barrons Educational Series
Pages 0
Release 2004-03-01
Genre Business & Economics
ISBN 9780764124457

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Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.