Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

A collection of stimulating essays exploring the wide-ranging debates surrounding the relationship between business and society in 21st century Ireland. Wide-ranging, diverse and thought-provoking contributions from leading business researchers, economists, sociologists and political scientists from Ireland and abroad probe five central themes: the making and unmaking of the Celtic Tiger; governance, regulation and justice; partnership and participation; the nature of Irish borders in Ireland, Europe and the wider world; and interests and concerns in contemporary Ireland. Irish Business and Society takes a critical look at Ireland as one of the most open and globally integrated economies in the world, with the activities of Irish and Irish-based foreign business impacting on both national and international societies and businesses; discusses the relationships between business and society within the context of the wider Irish and European, political economy; presents the Irish economic decisions and conditions that precipitated the current recession in Ireland and the resultant lessons to be learned; and examines the relationship between Irish business and society today, contemplating how it might develop into the future. Essential reading for students of Irish Business, Economics, Sociology and Politics, those taking Irish Studies courses and anyone interested in contemporary Ireland. The contributors are: Nicola Timoney, Frank Barry, Mary P. Murphy, William Kingston, Niamh M. Brennan, Rebecca Maughan, Roderick Maguire, Gillian Smith, Conor McGrath, Connie Harris Ostwald, Kevin O'Leary, Jesse J. Norris, Olice McCarthy, Robert Briscoe, Michael Ward, Helen Chen, Patrick Phillips, Mary Faulkner, John O'Brennan, Mary C. Murphy, Breda McCarthy, Marian Crowley-Henry, John McHale, Kate Nicholls, Gary Murphy, Geoff Weller, Jennifer K. DeWan, Patrick Kenny, Gerard Hastings, Margaret-Anner Lawlor, Karlin Lillington, John Cullen