This paper deals with the socio-cultural factors profile of women entrepreneur and what is the impact of socio-cultural values on the entrepreneurial performance of Indian middle class women entrepreneur. The socio-cultural factors taken up for the study include information about their age, marital status, educational and training level, financial and business experience, type of family and type of organization. The effect of these factors on entrepreneurial activity is worth studying because entrepreneurship development is considered an important link to an overall economic growth of a nation through its positive impact on economic development especially at the grassroots. Entrepreneurship among women is a recent trend. In a developing country like India the environment is favorable for women to become entrepreneur but on the contrary there are some problems which restrict their entrepreneurial performance like socio-cultural problems. This paper aims to study the social acceptance of women entrepreneur and the relationship between age, education and social acceptance of women entrepreneur.

This unique edited collection explores the ways in which entrepreneurship acts to shape self-identity for Indian women and validate their identities in a patriarchal society. Differing from existing literature which focuses on the antecedents of entrepreneurship for women and their performing outcomes, Indian Women as Entrepreneurs questions whether entrepreneurship is simply about exploiting a business opportunity for profitability. Asserting that both work and societal environments have an impact on an entrepreneur’s self-identity, this book demonstrates ways in which self-concept influences the entrepreneur’s relationship with their work in terms of motivation, effort and performance. Building on Unveiling Women’s Leadership, this book provides an original and important contribution to the literature on entrepreneurial Indian women.

The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is ‘new’ about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India’s current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

'Entrepreneurship can result from necessity as well as opportunity, and women entrepreneurs pursue goals beyond economic gains.' 'There is no gender differential in drivers of business expansion. The small scale of business does not inhibit women-owned micro enterprises from expanding.' In Women Entrepreneurship in the Indian Middle Class, Unni, Yadav, Naik and Dutta explore entrepreneurship using a gender and class lens from multidisciplinary perspectives. They examine the evolution of the field and uncover factors impacting women's participation in entrepreneurship. Defining entrepreneurship broadly to include not just 'new economic activity' but operations of all economic enterprises, the authors attempt to understand: What motivates women in India to operate enterprises ranging from small and medium to large enterprises?

An entrepreneur is historically assumed to be male despite changing demographics with women comprising more than 50% of world population. Impact of sheer numbers, status and position in society should translate in socio-economic manifestation of the world we live. Women entrepreneurs drive global business environment with economic stability and strength. When compared with global initiatives women entrepreneurs in India get a raw deal with abysmally low funding, support, encouragement and initiatives. Can women bring business enterprise change; entrepreneurial drive? Such intensity mirrors culture, norms and employee motivation. India ranks at dismal 70th position amongst 77 nations on participation of women in entrepreneurial roles. Can this change? Yes/ No; India needs to witness increase in participation and initiatives to strengthen women entrepreneurs by transcending barriers, creating new ventures, services and products; organizational adaptability within the myths and realities of culture and norms; shift in culture and norms redefining stereotyping. Present exploratory study aims to assess Indian perspective of women in entrepreneurship within the domain of culture and norms and propose a model for organizations to assess their strength on women entrepreneurship. Themes identified are; 2.2 Organization, 2.0 Organization, 1.9 Organization and 1.0 Organization.

Women were the first humans to taste bondage. On the contrary, the overall growth of women remained stunted”. Women were denied the benefit of education. Economically women became completely dependent upon men. entrepreneurs have emerged. Women entrepreneurs in India have to cope with various socio-economic problems. Women become entrepreneurs due to several factors which may be grouped under “Pull factors” and “Push factors”. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in society. Women are increasingly being conscious of their existence, their rights and their work situation. And yet, the middle-class strata women have accepted their role and are not ready to alter for fear of a social backlash. Today, women entrepreneurs represent a group of women who have broken away from the beaten track and are exploring new avenues of economic participation. In the Present world women are now rapidly coming forward as successful leader and this demand increase more in future too. This book tried to highlight such issues in all possible manners. The book has eight chapters which envoy innovative leadership, entrepreneurship and social as well as economic growth.

A vivid look at how India has developed the idea of entrepreneurial citizens as leaders mobilizing society and how people try to live that promise Can entrepreneurs develop a nation, serve the poor, and pursue creative freedom, all while generating economic value? In Chasing Innovation, Lilly Irani shows the contradictions that arise as designers, engineers, and businesspeople frame development and governance as opportunities to innovate. Irani documents the rise of "entrepreneurial citizenship" in India over the past seventy years, demonstrating how a global ethos of development through design has come to shape state policy, economic investment, and the middle class in one of the world’s fastest-growing nations. Drawing on her own professional experience as a Silicon Valley designer and nearly a decade of fieldwork following a Delhi design studio, Irani vividly chronicles the practices and mindsets that hold up professional design as the answer to the challenges of a country of more than one billion people, most of whom are poor. While discussions of entrepreneurial citizenship promise that Indian children can grow up to lead a nation aspiring to uplift the poor, in reality, social, economic, and political structures constrain whose enterprise, which hopes, and which needs can be seen as worthy of investment. In the process, Irani warns, powerful investors, philanthropies, and companies exploit citizens' social relations, empathy, and political hope in the quest to generate economic value. Irani argues that the move to recast social change as innovation, with innovators as heroes, frames others—craftspeople, workers, and activists—as of lower value, or even dangers to entrepreneurial forms of development. With meticulous historical context and compelling stories, Chasing Innovation lays bare how long-standing power hierarchies such as class, caste, language, and colonialism continue to shape opportunity in a world where good ideas supposedly rule all.