Are You Ready to Own a Real Estate Brokerage?If so, you are about to begin the difficult task of finding the perfect real estate franchise to suit your goals, dreams and aspirations. This book will help you evaluate and find that perfect company. This short book will save you countless hours of research. You will learn what questions to ask, pitfalls to avoid, how to find hidden fees, and how to get the most value for your purchase.

Consolidation. Consumerism. Each in its turn has rocked the real estate industry in the 1990s. What will come next and how will it affect your business? Real Estate Confronts Reality asks these questions and more. What is the future for the National Association of Realtors? Will the mortgage banking industry seize control of the real estate transaction? What will be the ultimate impact of HFS's emergence in the real estate industry? Will consumers continue to use real estate professionals, or will FSBOs be the wave of the future? To find out the answers to these questions, read Real Estate Confronts Reality.

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.

Research Paper (postgraduate) from the year 1998 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Auckland (Department of Property), language: English, abstract: This study investigates the required business-related qualifications on the part of prospective franchisees of real estate brokerage services as well as the question why they may prefer to buy a business format franchise over running an independent business based on their own experience, expertise, know-how and skills. As for the franchisor perspective, a major focus was put on the management of potential areas of conflict between power and control along the lifecycle of a franchise relationship. Anecdotal evidence from a convenience sample of three business format franchise systems highlight the importance of intangible indicators for the quality of professional services in customers’ decision-making with brand as the driving factor for franchisees’ motivation, whereas training especially prior to opening seems to be less crucial than franchise theory suggests. The possibility to blueprint professional services and real estate brokerage services in particular is limited due to the heterogeneity of properties and local market conditions, for instance. Because of divergent economies of scale especially with regard to information technology resources, network effects also play an important role. Both franchisors and franchisees agreed on the significantly increased efficiency of franchise owners compared to branch managers. No major differences have been found in the terms and conditions of the franchise agreements.