Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

"You know I'm coming. You're dead already." Hector has always minded his own business, working hard to make his way to a better life someday. He's the chess team champion, helps the family with his job at the grocery, and teaches his little sister to shoot hoops overhand. Until Joey singles him out. Joey, whose older brother, Chavo, is head of the Discipulos gang, tells Hector that he's going to kill him: maybe not today, or tomorrow, but someday. And Hector, frozen with fear, does nothing. From that day forward, Hector's death is hanging over his head every time he leaves the house. He tries to fade into the shadows -- to drop off Joey's radar -- to become no one. But when a fight between Chavo and Hector's brother Fili escalates, Hector is left with no choice but to take a stand. The violent confrontation will take Hector places he never expected, including a reform school where he has to live side-by-side with his enemy, Joey. It's up to Hector to choose whether he's going to lose himself to revenge or get back to the hard work of living.

Critically acclaimed for his recent bestseller, "The Ax, " Westlake returns with a tale of twisted psychological suspense involving two cunning authors--and one deadly proposition.

Buying large, unbutchered pieces of meat from a local farm or butcher shop means knowing where and how your food was raised, and getting meat that is more reasonably priced. It means getting what you want, not just what a grocery store puts out for sale—and tailoring your cuts to what you want to cook, not the other way around. For the average cook ready to take on the challenge, The Meat Hook Meat Book is the perfect guide: equal parts cookbook and butchering handbook, it will open readers up to a whole new world—start by cutting up a chicken, and soon you’ll be breaking down an entire pig, creating your own custom burger blends, and throwing a legendary barbecue (hint: it will include The Man Steak—the be-all and end-all of grilling one-upmanship—and a cooler full of ice-cold cheap beer). This first cookbook from meat maven Tom Mylan, co-owner of The Meat Hook, in Williamsburg, Brooklyn, is filled with more than 60 recipes and hundreds of photographs and clever illustrations to make the average cook a butchering enthusiast. With stories that capture the Meat Hook experience, even those who haven’t shopped there will become fans.

There was once a boy who wouldn't grow old. A boy who came to the windows of children yearning for adventure, all too eager to grant it to them. A boy who could breathe magic into a mind otherwise doomed for stodgy, grownup responsibilities and boredom.Or that's how the story goes. Reality often bears a darker shade of truth. One thing is for sure; the book she grew up reading got it all wrong. Neverland isn't all it was written to be.A warning would have been nice. . .* Contains adult situations, this book intended for 18+

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

InvestiGators Mango and Brash don their fanciest V.E.S.T.s for InvestiGators: Off the Hook, a zany new adventure from John Patrick Green that will have readers HOOKED! Join more three million fans as we follow these sewer-loving secret agents in their fight for the GATOR good! The InvestiGators are the best crime-fighting duo in the world. But not even their hi-tech training programs can prepare them for the return of their greatest nemesis, Crackerdile, in a shocking new form! Even worse, he’s creating a team of super villains! Faced with the choice between saving themselves or catching the crooks, can Mango and Brash make sure the gator good prevails?