International best-seller Thought-provoking and profound in its analysis of the present and future patterns of work and leisure

The Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work and leisure. The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outlines positive steps to reconcile people's holiday requirements with the world's economic and social structures.

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.

The arid regions impose strict limits upon human existence and activity. And yet by respecting those limits, the flourishing and stable culture of these regions has for centuries been sustained. In the late twentieth century, however, forces such as modernization, globalization, and the politics and economics of nations became so great that major changes in the old ways had to take place for the sake of survival. Egypt's northwest coast, where meager coastal rains have supported a sparse but thriving population of Bedouin, saw the arrival of settlers from the Nile Valley, accustomed to a very different way of life and production, and hordes of tourists whose "empty, silent structures" effectively turned the most productive strip of the coastal range into an artificial desert. This study documents the great accommodations that took place to ensure the arid rangelands of the northwest coast continue to be viable for the demands of human existence imposed on them. "A main thesis of this study," the authors write, "is that change in the northwest coast of Egypt has strong parallels in other arid regions of the wider Arab world; and specific comparisons are made to change underway elsewhere-especially regarding the transformation of Arab nomadic pastoralist production to a new form of ranching, and the related changes of sedentarization and the monetization of most aspects of livelihood."

"A decade after the first edition of this book established itself as one of the major books that covered the nature of the demand for tourism, and the implications of that demand, this second edition represents a significant updating of material that reflects contemporary thinking."

This collection of key articles from the most influential journals and books in the field examines what social scientists mean by the term tourism, and what it means to be a tourist. Carefully selected and introduced by the editor, this material charts the sociological changes that have occurred in tourism, and the change from the upper-class grand tours of the late nineteenth-century to the mass tourism of the present day. The collection also assesses the economic impacts of tourism on local economies, environmental considerations, and whether the growth of tourism is sustainable in a post-September 11th world. "Tourism: Critical Concepts in the Social Sciences" is an accessible and comprehensive resource designed for academics and scholars researching in tourism, globalization, and human geography.