In diesem Buch aus dem Jahre 1918 beschreibt Albert Erskine kurz und prägnant die Geschichte des wohl fortschrittlichsten Automobilbauers seiner Zeit, Henry Studebaker. In den Jahren 1852 bis 1966 widmete sich der passionierte Wagenhersteller dem technischen Fortschritt, stellte zunächst Metallteile her, um sich später den Motorfahrzeugen zu widmen.

The Studebaker History Corner is a collection of anecdotes and short stories covering the entire span of Studebakerâs history from 1852 through 1966. Including both the famous and the obscure, it provides perspective, adds detail to existing histories, and entertains with facts you havenât heard before, accompanied by authenticated and corrected versions of some of the stories you most likely have heard.For instance, the Studebaker History Corner includes an article on the Studebaker Electrics, setting them in the context of the rest of the electric auto industry. Studebaker, we learn, was an important manufacturer, but neither the largest nor the longest-lived. The book also includes the story of the Selden patent and Studebakerâs place in it, the fascinating story of a theft from the Studebaker administration building, the history of Studebakerâs unionization, an account of the relationship between Studebaker and Trans International Airlines and much more.

While the Big Three automobile companies came to dominate the industry, its early history was characterized by an array of competing companies. Studebaker's story is the chronicle of the life and death of an American automobile company where managements concept of "tradition" played a fundamental role in modeling corporate culture, rhetoric, and strategy. Donald T. Critchlow focuses on how organizational philosophies, developed by successive managerial regimes, reflected and influenced corporate strategies concerning product development, investment policies, employee relations, and the allocation of resources. The upper management of Studebaker thus shaped corporate strategy within an institutional environment that embodied company tradition and responded to market forces.

This lavishly illustrated book (86 integrated illustrations) is the complete story of the Studebaker company from its beginnings to its end in 1966.

The Studebaker history is a short one, and a sad one at that, but inside Studebaker, you'll find a meticulously crafted history of the early automobile. Studebaker began business as a builder of covered wagons. By 1921 they were the number four automaker in the nation. By 1932 they were bankrupt. And for Studebaker, one of the most remarkable stories in American automotive history, that was only the beginning. Studebaker: America's Most Successful Independent Automaker tells the full and fabulously colorful history of this icon of the American automotive scene. Rife with triumph and tragedy, brilliant moves and boneheaded decisions, Studebaker's decades of building cars makes for a tempestuous saga featuring some of the more interesting characters in the twentieth-century business world. Above all, the story features cars that, for countless Americans, truly defined driving: not just the Champion, which rocketed the company back to the top in 1939, or the 1950s Raymond Loewy-designed Starliner, deemed a "work of art" by the Museum of Modern Art, but also the Hawks and Larks that so many drivers loved. As the book traces Studebaker's fortunes from success to crisis to merger and back, it also dwells with loving photographic attention on the vehicles, from the first electric car to the last Avanti.