Xing Lu examines language, art, persuasion, and argumentation in ancient China and offers a detailed and authentic account of ancient Chinese rhetorical theories and practices within the society's philosophical, political, cultural, and linguistic contexts. She focuses on the works of five schools of thought and ten well-known Chinese thinkers from Confucius to Han Feizi to the the Later Mohists. Lu identifies seven key Chinese terms pertaining to speech, language, persuasion, and argumentation as they appeared in these original texts, selecting ming bian as the linchpin for the Chinese conceptual term of rhetorical studies. Lu compares Chinese rhetorical perspectives with those of the ancient Greeks, illustrating that the Greeks and the Chinese shared a view of rhetoric as an ethical enterprise and of speech as a rational and psychological activity. The two traditions differed, however, in their rhetorical education, sense of rationality, perceptions of the role of language, approach to the treatment and study of rhetoric, and expression of emotions. Lu also links ancient Chinese rhetorical perspectives with contemporary Chinese interpersonal and political communication behavior and offers suggestions for a multicultural rhetoric that recognizes both culturally specific and transcultural elements of human communication.

Andy Kirkpatrick and and Zhichang Xu offer a response to the argument that Chinese students’ academic writing in English is influenced by “culturally nuanced rhetorical baggage that is uniquely Chinese and hard to eradicate.” Noting that this argument draws from “an essentially monolingual and Anglo-centric view of writing,” they point out that the rapid growth in the use of English worldwide calls for “a radical reassessment of what English is in today’s world.” The result is a book that provides teachers of writing, and in particular those involved in the teaching of English academic writing to Chinese students, an introduction to key stages in the development of Chinese rhetoric, a wide-ranging field with a history of several thousand years. Understanding this important rhetorical tradition provides a strong foundation for assessing and responding to the writing of this growing group of students.

A startling look at revolutionary rhetoric and its effects Now known to the Chinese as the "ten years of chaos," the Chinese Cultural Revolution (1966–76) brought death to thousands of Chinese and persecution to millions. In Rhetoric of the Chinese Cultural Revolution Xing Lu identifies the rhetorical practices and persuasive effects of the polarizing political language and symbolic practices used by Communist Party leaders to legitimize their use of power and violence to dehumanize people identified as class enemies. Lu provides close readings of the movement's primary texts—political slogans, official propaganda, wall posters, and the lyrics of mass songs and model operas. She also scrutinizes such ritualistic practices as the loyalty dance, denunciation rallies, political study sessions, and criticism and self-criticism meetings. Lu enriches her rhetorical analyses of these texts with her own story and that of her family, as well as with interviews conducted in China and the United States with individuals who experienced the Cultural Revolution during their teenage years. In her new preface, Lu expresses deep concern about recent nationalism, xenophobia, divisiveness, and violence instigated by the rhetoric of hatred and fear in the United States and across the globe. She hopes that by illuminating the way language shapes perception, thought, and behavior, this book will serve as a reminder of past mistakes so that we may avoid repeating them in the future.

This book challenges the existing misconception that there was no rhetoric in ancient China. Instead, this book provides ample evidence from public speeches in the Xia dynasty and oracle bone inscriptions in the Shang dynasty to public debates about government policies in the Han dynasty to show that persuasive discourse and rudimentary rhetorical techniques already existed in ancient China. Using literary analysis and discourse analysis methods, this book explains how the Mandate of Heaven was inscribed at the core of Chinese rhetoric and has guided Chinese thoughts and expressions for centuries. This book also demonstrates Chinese rhetorical wisdom by extracting many concepts and terms related to language expression, persuasive speech, morality and virtue, life and philosophy, and so on from great Chinese literary works. Well-known names, such as Confucius, Laozi, Sima Qian, Liu Xie, Mozi, Hanfeizi, Guibuzi and so on, are all touched upon with their famous theory and sayings related to and explicated from the rhetorical perspective. Many surprising facts are found by the author and revealed in the book. For example, a thousand years ago, the Chinese author Liu Xie already found that all words have preferred lexical neighbors and structural environment. This is later on ‘discovered’ by corpus linguistics and illustrated, for example, by the concepts of collocation and pattern grammar. This book targets postgraduate students, teachers, researchers and scholars interested in advanced Chinese language and Chinese literature, history, and culture.

This pre-Qin dynasty recluse produced what is considered the earliest Chinese treatise devoted entirely to the art of persuasion. Called Guiguzi after its author, the text provides an indigenous rhetorical theory and key persuasive strategies, some of which are still used by those involved in decision making and negotiations in China today. In "Guiguzi," China's First Treatise on Rhetoric, Hui Wu and C. Jan Swearingen present a new critical translation of this foundational work, which has great historical significance for the study of Chinese rhetoric and communication and yet is little known to Western readers.

Rhetorical themes in Mao Zedong's early writings -- Mao Zedong's theories of rhetoric -- Mao Zedong's rhetorical styles -- Mao Zedong's rhetoric of class struggle -- Mao Zedong's rhetorical construction of a new Communist person -- Mao Zedong's rhetorical constructions of Chinese nationalism -- Rhetoric of Mao Zedong's foreign policy -- Conclusion: Mao Zedong's rhetorical legacy lives on

Although many books have explored Mao's posthumous legacy, none has scrutinized the massive worship that was fostered around him during the Cultural Revolution. This book is the first to do so. By analyzing secret archival documents, Daniel Leese traces the history of the cult within the Communist Party and at the grassroots level. The party leadership's original intention was to develop a prominent brand symbol, which would compete with the nationalists' elevation of Chiang Kai-shek. However, they did not anticipate that Mao would use this symbolic power to mobilize Chinese youth to rebel against party bureaucracy itself. The result was anarchy and when the army was called in it relied on mandatory rituals of worship such as daily reading of the Little Red Book to restore order. Such fascinating detail sheds light not only on the personality cult of Mao, but also on hero-worship in other traditions.