The Hispanic Image in Hollywood: A Postcolonial Approach offers an in-depth analysis of how Hispanics are represented in American cinema. As the research of this book clearly shows, film depictions of Hispanics have created negative visual taxonomies based on gender, race, and class.

The bandido, the harlot, the male buffoon, the female clown, the Latin lover, and the dark lady—these have been the defining, and demeaning, images of Latinos in U.S. cinema for more than a century. In this book, Charles Ramírez Berg develops an innovative theory of stereotyping that accounts for the persistence of such images in U.S. popular culture. He also explores how Latino actors and filmmakers have actively subverted and resisted such stereotyping. In the first part of the book, Berg sets forth his theory of stereotyping, defines the classic stereotypes, and investigates how actors such as Raúl Julia, Rosie Pérez, José Ferrer, Lupe Vélez, and Gilbert Roland have subverted stereotypical roles. In the second part, he analyzes Hollywood's portrayal of Latinos in three genres: social problem films, John Ford westerns, and science fiction films. In the concluding section, Berg looks at Latino self-representation and anti-stereotyping in Mexican American border documentaries and in the feature films of Robert Rodríguez. He also presents an exclusive interview in which Rodríguez talks about his entire career, from Bedhead to Spy Kids, and comments on the role of a Latino filmmaker in Hollywood and how he tries to subvert the system.

Latinos have been part of the Hollywood film industry for more than 100 years, yet beyond the remarkable success of a few, their visibility and clout have generally not reflected their significance in American society. Worse, the Latino image has suffered from widespread stereotyping in film, and performers face unjustified constraints in the kinds of roles available to them. Decade by decade from 1960 onward, this book analyzes important films made by or about Latinos, details the careers of Latino performers and filmmakers of the time, and analyzes how film portrayals of Latino characters and subjects connect with political and social trends of each decade. It discusses the role of gender, social class, and ethnicity in film portrayals and provides an overview of the diverse and dynamic Latino community in the United States, while celebrating a substantial and enduring contribution to Hollywood film history.

Heroes, Lovers, and Others tells the fascinating history of Latino actors in American film from the silent era to today. Rodriguez examines such Latino legends as Desi Arnaz, Dolores del Rio, Rita Hayworth, Raquel Welch, Anthony Quinn, Selma Hayek, and Antonio Banderas. More than just a collection of celebrity stories, the book explores the attitudes, cultural conditions, and assumptions that influenced the portrayal of Latinos in film as well as their reception by the public. Heroes, Lovers, and Others is a comprehensive volume packed with carefully researched information and analysis for both students and cinema enthusiasts alike.

Through an authoritative narrative and lavish photography, this is an in-depth history of the stars, films, achievements, and influence of the Hispanic and Latino community in Hollywood history from the silent era to the present day. Overcoming obstacles of prejudice, ignorance, and stereotyping, this group has given the world some of its most beloved stars and told some of its most indelible stories. Viva Hollywood examines the stars in front of the screen as well as the people behind-the-scenes who have created a rich legacy across more than 100 years. The role of Latin women on screen is explored through the professional lives of Dolores Del Rio, Rita Hayworth, Raquel Welch, Salma Hayek, Penélope Cruz, and many more. The book covers the films and careers of actors ranging from silent screen idol Antonio Moreno, to international Oscar-winning star Anthony Quinn, to Andy Garcia and Antonio Banderas. A spotlight is also given to craftspeople who elevated the medium with their artistry—visionaries like cinematographer John Alonzo, Citizen Kane scenic artist Mario Larrinaga, and Oscar-winning makeup artist Beatrice de Alba. The stories of these and many others begins through a lens of stereotyped on-screen personas of Latin Lovers, sexy spitfires, banditos, and gangsters. World War II saw an embrace of Latin culture as the “Good Neighbor Policy” made it both fashionable and patriotic to feature stories set south of the border. Social problem films of the 1950s and '60s brought fresh looks at the community, with performances like Katy Jurado in High Noon, the cast of West Side Story, and racial inequality depicted in George Stevens's Giant. Civil Rights, the Chicano Movement, and the work of activist actors such as Ricardo Montalban and Edward James Olmos influenced further change in Hollywood in subsequent decades and paved the way for modern times and stars the likes of Jennifer Lopez and Lin-Manuel Miranda. Illustrated by more than 200 full-color and black-and-white images, Viva Hollywood is both a sweeping history and a celebration of the legacy of some of the greatest art and artists ever captured on screen.

"This highly specialized filmography will be a godsend to anyone investigating the image of Hispanics in films during the past four decades." Wilson Library Bulletin