DaSilva draws together key essays dealing with the span of Spanish and Latin American arts, ranging from literature, music, film, and ballet to painting. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value. The selections center on basic themes including the icons of Spain, the use of characters from classic Spanish literature in performing and visual arts, romantic and modern Spanish writers and their influences, and the fusion of Mexican and Spanish culture. The selections center on ten basic themes: The early icons of Spain; the uses of Don Quixote from operas to painting; Don Juan is given a similar treatment, with theater, film, and ballet in addition to literature and opera; an examination of areas of fusion of Spanish and Mexican culture; Spanish Romantics in opera and ballet; modern writers whose work appears in musical transcription; modern writers whose novels appear in film; an examination of works that parody earlier pieces; a survey of the interrelationship between painting and its literary sources; and a look at the variegated artistic peregrinations of such contemporaries as Marquez, Puig, Skarmeta, and others. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value.

An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

Includes "Bibliographical section".

Rowitz demonstrates how the skills and tools used to build effective leadership in the business world can be adopted by public health professionals. Exercises, case studies, and discussion questions are incorporated into detailed chapters on theories and principles of leadership, applications to public health, leadership skills, and evaluation and research. Rowitz supplements the definition of leadership with practical skills, including communication, delegation, public speaking, media advocacy, and cultural sensitivity

Author Boyé Lafayette De Mente [known internationally known for his books on the business practices, customs and languages of China, Japan, Korea and Mexico] asserts that most people are ignorant of the amazing cultural heritage and character of the Mexican people. He says that when most people think of great cultural accomplishments they think of Europe and when they think of the exotic and perhaps the erotic they think of the Orient, while unknown to them they have overlooked one of the most unusual and fascinating countries on earth. De Mente uses key words in the Mexican language to identify and explain the contradictions and paradoxes of Mexico—the omnipresent trappings of Catholicism, the macho-cult of Mexican males, the conflicting treatment of females, the savage brutality of the criminal and the rogue cop, the gentle humility of the poor farmer, the warmth, kindness and compassion of the average city dweller and the extreme sensuality of the Mexican mindset. The book also explains why Mexicans are so attached to the culture and why so many foreigners find it so seductive and satisfying that they prefer to live in Mexico.

Hurricane Katrina of August-September 2005, one of the most destructive natural disasters in U.S. history, dramatically illustrated the continuing racial and class inequalities of America. In this powerful reader, Seeking Higher Ground, prominent scholars and writers examine the racial impact of the disaster and the failure of governmental, corporate and private agencies to respond to the plight of the New Orleans black community. Contributing authors include Julianne Malveaux, Melissa Harris-Lacewell, Ronald Walters, Chester Hartman, Gregory D. Squires, Mindy Thompson Fullilove, Alan Stein, and Gene Preuss. This reader is the second volume of the Souls Critical Black Studies Series, edited by Manning Marable, and produced by the institute for Research in African-American Studies of Columbia University.