Surveys clothing styles from the 1900s to 1970s, noting correlations between fashion and social and cultural changes.

The first edition of this book established itself as required reading for all those interested in the development of the fashion business. There are other books on contemporary dress, but this account gives particular weight to the commercial organization of the industry; from designer and textile manufacturer right through to the consumer. This completely revised edition brings the story up to the 1990s with new text, 280 illustrations and 16 color plates. Fashion in this century has ceased to be the private domain of the wealthy. The era when such names as Worth, Paquin and Sciaparelli could dominate has given way to one where style and 'look' can be taken from a host of various sources: designers and manufacturers, department and chain stores, the boutiques or the streets. This established reference work looks behind the scenes for an understanding of the social, economic and technical changes that have caused this revolution. It is a story of fashion shocks: two world wars, the impact of new fibers and manufacturing techniques, and the succession of youth explosions: mini-skirts, punk and sportswear. The narrative is based on research into the history of couture houses, retailers and manufacturers and the authors' experience and contact with the fashion business.

"Students of fashion design are eager to explore the history of their chosen field as well as keep up with new and emerging designers. Who's Who in Fashion captures the energy, drama, and excitement of the luminaries who make up the world of fashion. Profiles include design philosophies, mentors, and sources of inspiration, tracing the careers of many of the men and women who have contributed to fashion. Not only are today's major figures and legendary designers of the past profiled, but lesser-known individuals and newcomers worth watching are included as well. Also included are the interesting nonconformists--free spirits who prefer to work off the main fashion path. The picture would not be complete without the style-makers, those with an instinct and an eye for fashion, who interpret it for the public: the editors, photographers, and artists"--

Introduction -- Dictionary -- Appendix A: Garment types -- Appendix B: Garment by country -- Appendix C: Garment types by era