Here is a saga of the roaring twenties, with its glorification of business, its get-rich-quick mentality, and its paucity of government regulation--which bred speculation, corruption, and corporate chaos throughout the country. The Great Los Angeles Swindle exposes the schemes of C. C. Julian and his Julian Petroleum Corporation, known familiarly to thousands of Los Angeles residents as Julian Pete, thanks to Julian's folksy weekly newspaper ads. The Julian Pete swindle ranked with Teapot Dome as one of the great scandals of the era and symbolized the failure of 20s boosterism and speculation. Here is a saga of the roaring twenties, with its glorification of business, its get-rich-quick mentality, and its paucity of government regulation--which bred speculation, corruption, and corporate chaos throughout the country. The Great Los Angeles Swindle exposes the schemes of C. C. Julian and his Julian Petroleum Corporation, known familiarly to thousands of Los Angeles residents as Julian Pete, thanks to Julian's folksy weekly newspaper ads. The Julian Pete swindle ranked with Teapot Dome as one of the great scandals of the era and symbolized the failure of 20s boosterism and speculation.

Offers a history of African American exclusion from baseball, and assesses the changing racial attitudes that led up to Jackie Robinson's acceptance by the Brooklyn Dodgers.

What we now call "the good life" first appeared in California during the 1930s. Motels, home trailers, drive-ins, barbecues, beach life and surfing, sports from polo and tennis and golf to mountain climbing and skiing, "sportswear" (a word coined at the time), and sun suits were all a part of the good life--perhaps California's most distinctive influence of the 1930s. In The Dream Endures, Kevin Starr shows how the good life prospered in California--in pursuits such as film, fiction, leisure, and architecture--and helped to define American culture and society then and for years to come. Starr previously chronicled how Californians absorbed the thousand natural shocks of the Great Depression--unemployment, strikes, Communist agitation, reactionary conspiracies--in Endangered Dreams, the fourth volume of his classic history of California. In The Dream Endures, Starr reveals the other side of the picture, examining the newly important places where the good life flourished, like Los Angeles (where Hollywood lived), Palm Springs (where Hollywood vacationed), San Diego (where the Navy went), the California Institute of Technology in Pasadena (where Einstein went and changed his view of the universe), and college towns like Berkeley. We read about the rich urban life of San Francisco and Los Angeles, and in newly important communities like Carmel and San Simeon, the home of William Randolph Hearst, where, each Thursday afternoon, automobiles packed with Hollywood celebrities would arrive from Southern California for the long weekend at Hearst Castle. The 1930s were the heyday of the Hollywood studios, and Starr brilliantly captures Hollywood films and the society that surrounded the studios. Starr offers an astute discussion of the European refugees who arrived in Hollywood during the period: prominent European film actors and artists and the creative refugees who were drawn to Hollywood and Southern California in these years--Igor Stravinsky, Arnold Schoenberg, Man Ray, Bertolt Brecht, Christopher Isherwood, Aldous Huxley, Thomas Mann, and Franz Werfel. Starr gives a fascinating account of how many of them attempted to recreate their European world in California and how others, like Samuel Goldwyn, provided stories and dreams for their adopted nation. Starr reserves his greatest attention and most memorable writing for San Francisco. For Starr, despite the city's beauty and commercial importance, San Francisco's most important achievement was the sense of well-being it conferred on its citizens. It was a city that "magically belonged to everyone." Whether discussing photographers like Edward Weston and Ansel Adams, "hard-boiled fiction" writers, or the new breed of female star--Marlene Dietrich, Jean Harlow, Bette Davis, Carole Lombard, and the improbable Mae West--The Dream Endures is a brilliant social and cultural history--in many ways the most far-reaching and important of Starr's California books.

The story of the early decades of American big business, when white-collar jobs were new and their future uncertain America's white-collar workers form the core of the nation's corporate economy and its expansive middle class. But just a century ago, white-collar jobs were new and their future anything but certain. In Company Men Clark Davis places the corporate office at the heart of American social and cultural history, examining how the nation's first generation of white-collar men created new understandings of masculinity, race, community, and success—all of which would dominate American experience for decades to come. Company Men is set in Los Angeles, the nation's "corporate frontier" of the early twentieth century. Davis shows how this California city—often considered on the fringe of American society for the very reason that it was new and growing so rapidly—displayed in sharp contours how America's corporate culture developed. The young men who left their rural homes for southern California a century ago not only helped build one of the world's great business centers, but also redefined middle-class values and morals. Of interest to students of business history, gender studies, and twentieth-century culture, this work focuses on the "company man" as a pivotal actor in the saga of modern American history.

Why has Los Angeles been a hotspot for religious activism, innovation, and diversity? What makes this Southern California metropolis conducive to spiritual experimentation and new ways of believing and belonging? A center of world religions, Los Angeles is the birthplace of Pentecostalism, the site of the largest Roman Catholic diocese in the United States, the home of more Buddhists anywhere except for Asia, and home base for myriad transnational, spiritual movements. Religion in Los Angeles examines historical and contemporary examples of Angelenos’ openness to new forms of belief and practice in congregations, communities, and civic life. Case studies include Latino spiritualities and social activism Hybrid Jewish identities Capitalism and fundamentalism in early twentieth-century Los Angeles The impact of the 1960s on Roman Catholic Angelenos Christianity through a Hindu lens. Highlighted throughout the work are themes including the impact of the city’s diversity on religious experimentation, the importance of Los Angeles’ location in relation to the Mexican border and as a gateway to the Pacific, and the impact of local politics, social trends, and cultural change on religious innovation. The volume also examines the creative pull between change and continuity and the recognition that religious communities participate in civic and global conversations. Religion in Los Angeles includes contributions by leading sociologists, anthropologists, and historians. This cutting-edge work will be of interest to students and scholars of religious history, religion in America, sociology of religion, American studies, urban studies, and race/ethnic studies.

LA Sports brings together sixteen essays covering various aspects of the development and changing nature of sport in one of America’s most fascinating and famous cities. The writers cover a range of topics, including the history of car racing and ice skating, the development of sport venues, the power of the Mexican fan base in American soccer leagues, the intersecting life stories of Jackie and Mack Robinson, the importance of the Showtime Lakers, the origins of Muscle Beach and surfing, sport in Hollywood films, and more.

California was at the epicentre of the collapse of the real estate market in 2008, which had a devastating effect on the world economy. Taking this diverse and powerful state as a case study, this book presents a financial history of the property business, from the time Spanish Missions were established to the Great Recession. Financing California Real Estate provides the history of expansions and contractions in the real estate market, and describes factors in the state and nation which may have triggered changes in the direction of growth in real estate lending. It explores how financial institutions which provided funding for building and buying homes changed over time, from the establishment of Spanish Missions in 1769, to the Gold Rush, to rail transportation, all the way through to the real estate bubble that peaked in 2005. Using detailed information on financial institutions to explain the changing nature of the real estate market, this book ultimately suggests an alternative theory for what led to the Great Recession. This book will be of interest to researchers working in the area of real estate cycles in the economy, historians interested in the economy of California, and financial historians.