Relativity physics.

Explains the concepts of particles, fields, relativity, and quantum mechanics, describes how recent discoveries have changed our view of the universe, and discusses the search for an ultimate, unified theory

Featuring DK's signature lush, visual style, Great Design provides a fascinating overview of the dynamic history of design from the 1860s onwards. It traces the development of modern design from all corners of the world, including product design, furniture, graphics, industrial design, and textiles. With more than 100 of the best designs explored and explained, from Bauhaus posters and bubble chairs to the Citroën DS and the iPad, Great Design is a stunning visual guide to the icons of modern design. Including profiles of influential designers, workshops, and movements, as well as highlighting the key characteristic elements, reading Great Design is like being taken on a tour of a design museum with a personal guide who points out what to look at, deciphers key points of style, and helps you understand what design is and how it works.

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Why are some designs more successful and influential than others? This book showcases 80 exceptional creations, from the Polaroid Land camera and the Sony Walkman to the Coca-Cola bottle and Converse All Stars.

Take a look at how graphic designers use non-traditional materials to turn typical assignments (brochures, promotions, holiday greetings, posters) into out-of-the-ordinary pieces. These are concepts that just can't be carried off with plain paper. So the designers make their own papers. They invent unusual bindings. They pioneer uses for copper, burlap bags, acrylics, glass, drywall, coconut husks, pizza boxes, paint cans... The resulting designs, showcased in this book, go far beyond the visual to deliver powerful, tactile impressions. In step-by-step projects, you'll find out how these memorable and uniquely appropriate pieces were conceived, designed and produced - in quantities from tens to hundreds. Plus, you'll find production tips, cost-cutting advice, and intriguing ideas on how to use these exciting materials in your own work.

The thrill of victory…the agony of defeat. We're not talking about just any failure. Design failure. So public. So humiliating. How do designers who are really, really good (we swear!) turn a disaster into a triumph? Read this book and find out, as dozens of top names reveal the heartbreaking—and sometimes hilarious—mistakes they have made and talk about how they were able to grow from the experiences. Self-delusion, overcommitment, procrastination…they’re all here. Poor communication, missed deadlines, enraged clients…yes, they’re here too. Read Design Disasters and weep? No! Read Design Disasters and be inspired to find the silver lining in even the cloudiest situation. Featuring essays by: Henry Petroski • Alissa Walker • David Barringer • Allan Chocinov • Peter Blegvad • Ross MacDonald • Robert Grossman • Ina Saltz • Warren Lehrer • Rob Trostle • Ralph Caplan • Richard Saul Wurman • Marian Bantjes • Rick Meyerowitz • Amanda Bowers • David Jury • Veronique Vienne • Francis Levy • Colin Berry • Nick Curry • Debbie Millman, and more!