How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.

In 'THE GREAT AMERICAN GUN CONTROL DEBATE (Not!)", Mr. Wuest puts gun control under the microscope. He ferrets out the truth, separating fact from fiction. He presents not a "balanced picture", but scientific objectivity. What is important is not popular opinion, or "conventional wisdom", but the TRUTH. What works and what doesn't? What have we already done, and what should we do or do not? We have had some gun control for as much as a hundred years. Has it done any good? Has it worked to prevent crime? Has gun control become a "free ride"? Or does it cost us dearly? An engineer by profession, Mr. Wuest examines this and more using rigorous testing. Frustrated by the lack of honest debate regarding gun control, Mr. Wuest provides both sides of the arguments. The gun control side is well known; no end of print and air time have been devoted to supporting it. What is the other side, the one we never hear? Is there a downside to gun control? Find out the answers to these and other questions in "THE GREAT AMERICAN GUN CONTROL DEBATE (Not!): . Mr. Wuest provides a breath of fresh air to a stale debate. We have been stuck in a "gun control rut" for so long that it is questionable if the "truth will prevail"? Let us all hope so!

Firsthand sources are brought together to illuminate the diversity of American history in a unique way—by sharing the perspectives of people of color who participated in landmark events. This invaluable, four-volume compilation is a comprehensive source of documents that give voice to those who comprise the American mosaic, illustrating the experiences of racial and ethnic minorities in the United States. Each volume focuses on a major racial/ethnic group: African Americans, American Indians, Asian Americans and Pacific Islanders, and Latinos. Documents chosen by the editors for their utility and relevance to popular areas of study are organized into chronological periods from historical to contemporary. The collection includes eyewitness accounts, legislation, speeches, and interviews. Together, they tell the story of America's diverse population and enable readers to explore historical concepts and contexts from multiple viewpoints. Introductions for each volume and primary document provide background and history that help students understand and critique the material. The work also features a useful primary document guide, bibliographies, and indices to aid teachers, librarians, and students in class work and research.

From the #1 New York Times bestselling author of Anathem, Reamde, and Cryptonomicon comes an exciting and thought-provoking science fiction epic—a grand story of annihilation and survival spanning five thousand years. What would happen if the world were ending? A catastrophic event renders the earth a ticking time bomb. In a feverish race against the inevitable, nations around the globe band together to devise an ambitious plan to ensure the survival of humanity far beyond our atmosphere, in outer space. But the complexities and unpredictability of human nature coupled with unforeseen challenges and dangers threaten the intrepid pioneers, until only a handful of survivors remain . . . Five thousand years later, their progeny—seven distinct races now three billion strong—embark on yet another audacious journey into the unknown . . . to an alien world utterly transformed by cataclysm and time: Earth. A writer of dazzling genius and imaginative vision, Neal Stephenson combines science, philosophy, technology, psychology, and literature in a magnificent work of speculative fiction that offers a portrait of a future that is both extraordinary and eerily recognizable. As he did in Anathem, Cryptonomicon, the Baroque Cycle, and Reamde, Stephenson explores some of our biggest ideas and perplexing challenges in a breathtaking saga that is daring, engrossing, and altogether brilliant.

Tracing the remarkable history of a certain kind of flying machine—from the rocket belt to the jet belt to the flying platform and all the way to Yves Rossy's 21st-century free flights using a jet-powered wing—this historical account delves into the technology that made these devices possible and the reasons why they never became commercial successes on a mass scale. These individual lift devices, as they were blandly labeled by the government men who financed much of their development, answered man's desire to simply step outside and take flight. No runways, no wings, no pilot's license were required. But the history of the jet pack did not follow its expected trajectory and the devices that were thought to become as commonplace as cars have instead become one of the most overpromised technologies of all time. This fascinating account profiles the inventors and pilots, the hucksters and cheats, and the businessmen and soldiers who were involved with the machines, and it tells a great American story of a technology whose promise may yet, one day, come to fruition.

Governor Bill Hoeksma of Michigan is a simple, gun-loving son of a billionaire who idolises George W. Bush. When a mysterious illness afflicts members of his inner circle, his conspiring advisors point to a rumoured viral weapons attack – via monkeypox-carrying prairie dogs – launched by the Wisconsin government. Governor Bill decides the Michigan militia should lead the military response, chaos ensues, and he falls unwittingly into a scheme of his powerful father’s making. That scheme begins with cheese research and a Hollywood movie star. How it will end all depends on two unlikely heroes: an aging lesbian state senator, and a high-school teacher born and raised in the Michigan militia. When the conspiracy runs out of road, and guns are drawn in a showdown outside a Cracker Barrel, will anyone emerge victorious from the Great American Cheese War? What readers are saying about The Great American Cheese War: "A rollicking riot of insanity and I mean that in the most wonderful sense! I laughed my way through this story." "Highly recommended!! This book was a lot of fun, I laughed out loud, and it's a clever satire book. It's well written, engrossing and entertaining." "Enjoy your summer, read this book!" "Satire at its finest. The whole book had me rolling on floor laughing!"